Sancheong-gun Participates in Korea's Representative Festival Expo

Active Promotion of Herbal Medicine Festival and More
Introducing Hwangmaesan Azalea Festival and Agricultural Specialties

Sancheong-gun, Gyeongnam, is stepping up efforts to promote its excellent tourism festivals and tourist resources nationwide. On the 25th, Sancheong-gun announced that it will participate in the '4th Korea Representative Festival Expo' held at the Busan Exhibition and Convention Center (BEXCO) from the 26th to the 28th.

At this expo, the county plans to actively promote the 'Sancheong Herbal Medicine and Herb Festival (September 27 to October 6),' which marks its 24th anniversary this year.

Photos from the 22nd Sancheong Herbal Medicine Festival in Sancheong County.

In particular, it will introduce various festival programs designed to enhance awareness and brand value, and share the satisfaction experiences of past festival participants.

Additionally, through participation in the national festival mascot contest, abundant tourist participation events, introduction of the county’s tourism characters and goods, and SNS certification events with the festival mascots Juni and Geumi, they aim to capture the attention of visitors.

Along with this, the county will actively promote the excellence of Sancheong’s agricultural specialties, including the 40th Sancheong Hwangmaesan Azalea Festival (April 27 to May 12), the Sancheong Hometown Love Donation Festival, and the San-encheong Shopping Mall.

A county official stated, “At this expo, we will actively promote the tangible and intangible tourism resources of the Sancheong Herbal Medicine and Herb Festival and Sancheong-gun, the hometown of herbal medicine and healing,” adding, “We will do our best to make the Sancheong Herbal Medicine and Herb Festival a nationally representative festival beyond Gyeongnam through this promotion.”

This content was produced with the assistance of AI translation services.