[Jo Yongjun's Travel Journey] 'Wow Spring' Everland 'Tulip Festival' Opens

Korea's First 'Sanrio Characters' Collaboration
Popular Among Z+Alpha Generation and Middle-Aged
Various Experiences with Hello Kitty and Six Other Characters

Everland Four Seasons Garden, where about 1.2 million spring flowers of over 100 species are in full bloom

The Everland Tulip Festival has opened in a spectacular fashion. Now in its 32nd year, the Tulip Festival features around 1.2 million vibrant spring flowers of about 100 varieties including tulips, daffodils, and muscari, enticing visitors to enjoy the spring scenery.

Running until June 16, this year’s Tulip Festival is notable for being the first in Korea to collaborate with 'Sanrio Characters,' popular among the Jalpa Generation (Generation Z + Alpha Generation).

Visitors can experience Sanrio characters such as Hello Kitty, Kuromi, and Cinnamoroll in a variety of sensory content harmonized with spring flowers. This is the first time a large-scale outdoor themed experience space featuring Sanrio Characters has been introduced in Korea.

An Everland official stated, "Everland, which introduces new content every season, plans to strengthen the use of the Four Seasons Garden as a platform for differentiated customer experiences this year. As the first step, we decided to collaborate with Sanrio Characters, who are loved not only in Korea but worldwide."

Now, let’s step into the world of the Tulip Festival. Based on the story 'Sanrio Characters invited to the Fairy Village enjoy spring with flowers,' the 10,000㎡ outdoor garden, Four Seasons Garden, has been transformed into a Sanrio Characters themed garden.

At the festival site, visitors can meet seven Sanrio characters?Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Little Twin Stars?through photo zones, attractions, food, merchandise, and events.

First, a giant LED screen measuring 24 meters in length and 11 meters in height continuously plays videos of the Sanrio Characters arriving at Everland by sliding down a seven-colored rainbow slide.

In front of the screen, a themed garden unfolds with tulip flower beds and character faces about 4 to 6 meters in size vividly recreated with various spring flowers.

The windmill stage features a Kuromi signature photo zone about 7 meters tall, and a festival train operated by Pompompurin, who has transformed into the stationmaster of the Fairy Village, runs around the area.

Additionally, visitors can find a popcorn truck selling Kuromi-shaped popcorn containers, a Pochacco ice cream shop, and a Hello Kitty perfume lab.

During the festival, the Garden Terrace transforms into a Sanrio Characters themed restaurant offering 22 character-themed menu items such as Pompompurin curry rice, Cinnamoroll cotton candy smoothie, and Kuromi chocolate cake.

At the merchandise store, visitors can find over 220 Sanrio Characters goods, including 60 types of limited-edition items.

Everland’s signature large-scale outdoor performances such as fireworks shows and parades are also newly presented.

The 'Carnival Fantasy Parade,' capturing the passion of world-famous carnival festivals in Rio de Janeiro, Venice, and the Caribbean coast, and the 'Moonlight Parade,' illuminated by one million LED lights, are held once daily during both day and night.

Meanwhile, visitors can enjoy the peak bloom of plum blossoms along the Sky Garden Path, where over 700 plum trees of 11 varieties including Mancheop Hongmae, Yulgok Mae, and Yongyu Mae, as well as various spring flowers, can be admired.

This content was produced with the assistance of AI translation services.