Bukhansan, Yangpyeong, Dolsan... "Let's Travel Domestically Following Starbucks"

Ceremony for Signboard Installation at 10 Major Stores with the Ministry of Culture and Korea Tourism Organization
Part of a Business Agreement to Promote Eco-Friendly Travel

Starbucks is launching a full-scale eco-friendly travel campaign for 2024 in collaboration with the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization.

On the 19th, Starbucks Korea held a plaque ceremony for the ‘Top 10 Starbucks Stores with the 2023-2024 Visit Korea Year’ at Starbucks The Bukhansan Store, attended by Jang Mi-ran, 2nd Vice Minister of the Ministry of Culture, Sports and Tourism, Seo Young-chung, Head of Management Innovation at the Korea Tourism Organization, and Son Jeong-hyun, CEO of Starbucks Korea.

Starbucks CEO Son Jeong-hyun (second from left), Vice Minister of Culture, Sports and Tourism Jang Mi-ran (third from left), and Korea Tourism Organization Head of Management Innovation Seo Young-chung (fourth from left) are taking a commemorative photo with the plaque.

Last November, Starbucks signed a business agreement with the Korea Tourism Organization to promote eco-friendly travel and revitalize local economies such as tourism districts in celebration of the 2023-2024 Visit Korea Year, introducing the Top 10 Starbucks landmark stores.

The Top 10 Starbucks landmark stores include The Bukhansan Store, The Yangpyeong DT Store, The Bukhangang R Store, The Yeosu Dolsan DT Store, The Jeju Songdang Park R Store, Ewha R Store, Byeoldabang Store, Gyeongdong 1960 Store, Daegu Jongno Gotaek Store, and Chuncheon Gubongsan R Store. These stores offer experiences of Korea’s unique beautiful natural environment and culture, participating in meaningful eco-friendly campaigns.

The plaque ceremony featured an introduction to The Bukhansan Store, one of the Top 10 stores, a discussion on the symbolism of the Top 10 stores and the significance of the agreement, and a pledge to practice eco-friendly travel.

Vice Minister Jang said, “Visiting this Starbucks store, where you can fully enjoy the spectacular views of Bukhansan, feels like a small journey in itself. I hope that more domestic and international tourists will take time to rest and recharge at the ‘Top 10 Starbucks Stores with the Visit Korea Year’ during their travels.”

Son Jeong-hyun, CEO of Starbucks Korea, stated, “The agreement and plaque ceremony for the Top 10 stores is a very meaningful opportunity to promote Korea’s beautiful natural environment and culture as well as the Top 10 stores. We will do our best to help many people experience the joy of domestic travel and hidden gems through the Top 10 Starbucks stores located throughout the country from Seoul to Jeju.”

Meanwhile, as part of the eco-friendly travel campaign to reduce disposable cup usage, 200 customers who used personal or store reusable cups for their drinks and uploaded photos of using reusable cups at Starbucks stores on their personal SNS with the required hashtags were given a special commemorative tumbler featuring the 2023-2024 Visit Korea Year logo and character on a first-come, first-served basis during the ceremony.

In November and December of last year, eco-friendly campaigns were conducted at The Yangpyeong DT Store, The Bukhangang R Store, and Ewha R Store, distributing tumblers to 600 customers to promote reusable cup usage. Starting with The Bukhansan Store this year, the same campaign will continue on March 26 and April 2.

This content was produced with the assistance of AI translation services.