'BBQ Village' Opens by Cheonggyecheon Stream... Enjoy 70 Menu Items on the Rooftop

Exotic Interior and Lighting Including Outdoor Terrace
Introducing Expanded Chimaek Menu with Platters and Sandwiches

A new BBQ Village has opened along Cheonggyecheon, which runs through downtown Seoul.

Chicken franchise GenesisBBQ Group announced on the 18th that it opened a new store, 'BBQ Cheonggye Plaza Branch,' at Cheonggye Plaza in Jung-gu, Seoul on the 15th.

BBQ Cheonggye Plaza Branch features an extensive rooftop and outdoor terrace, the first in-store sandwich and wine sales, and an expanded menu including new types of platters. The exotic interior design creates a sophisticated atmosphere, offering a special resting place for citizens visiting Cheonggyecheon and foreign tourists with a variety of menus beyond the traditional chicken and beer.

The store is a BBQ Village type, with a terrace and rooftop reminiscent of overseas resorts, covering approximately 624.2㎡ (190 pyeong, 3 floors) and a total of 236 seats. Located at the starting point of Cheonggyecheon, which is frequently visited by nearby residents and foreign tourists, it provides beautiful landscaping and a refreshing sense of space.

The store sells a variety of BBQ chicken menus including Golden Olive Chicken, as well as over 70 different items such as hamburgers, pasta, pizza, and platters. Additionally, for the first time in a BBQ store, it offers three types of sandwiches including wine, bulgogi, teriyaki, and ham and egg sandwiches, satisfying the tastes of busy office workers near the store. It also meets the needs of customers who want various alcoholic beverages by selling wine, draft beer, highballs, craft beer, and cocktails.

A BBQ representative stated, “Since we have entered a key commercial area that once attracted up to 500,000 foreign tourists, we expect significant brand exposure effects,” adding, “We will strive to become a new landmark of Cheonggye Plaza with differentiated products and services from existing stores.”

Meanwhile, BBQ recently opened stores of 495.8㎡ (about 150 pyeong) and 737.2㎡ (about 223 pyeong) in Lotte World Seoul and Busan, respectively, which are representative amusement parks in Korea. In addition, it is focusing on opening upscale large stores mainly in key commercial areas for walk-in customers, such as opening the Jongno Jonggak Branch in the youthful street of Jongno last December.

This content was produced with the assistance of AI translation services.