Live Commerce 'TimonPlay' Daily Average Transaction Amount Up 171%

Travel Products Expected to Achieve Double-Digit Growth Again This Year
Customers Aged 35-44 Emerging as Key Viewer Demographic

Tmon announced on the 14th that the daily average transaction amount of its live commerce platform 'TmonPlay' has grown by 171%.

Since March last year, TmonPlay has focused on diversifying broadcast content and enhancing product competitiveness under the slogan 'Play Shopping.' As a result, the daily average transaction amount increased by 171% compared to the year before the renewal. This year, the cumulative number of viewers aims to surpass 10 million. The number of broadcasts has also increased by 51%, and the introduction frequency of small and medium-sized enterprise products is expected to rise by 25%.

In particular, consumer interest in travel products was high. Travel products accounted for 17.5% of TmonPlay's total transaction amount last year. Double-digit growth is also expected this year.

Additionally, the high purchasing power 30-40 age group accounted for 52% of the total viewers. Those aged 40-44 made up 29%, and those aged 35-39 accounted for 23%. Female viewers represented 77% of the audience.

Jeon Gu-kyung, Head of Marketing at Tmon, said, "The growth over the past year is thanks to continuous communication with customers and innovative content delivery," adding, "We will continue to strive to diversify content and improve quality to provide customers with a more satisfying shopping experience."

This content was produced with the assistance of AI translation services.