KT-Samsung Electronics, University Student Marketing Supporters Unite

Y-Futurist and Galaxy University Student Supporters Collaboration
Discovering Communication and Device Ideas from the Perspective of 20s
Galaxy Devices Provided to the First Place Team

KT and Samsung Electronics' university student supporter groups meet to create synergy.

On the 12th, KT announced on the 13th that it held a launch ceremony at Ferrum Tower in Jung-gu, Seoul, to officially start the collaboration between KT's marketing supporters 'Y Futurists' and Samsung Electronics' 'Galaxy University Student Supporters.'

Y Futurists is KT Group's official university student marketing supporter program that creates Y marketing and content together with practitioners. Y is a brand through which KT offers various programs targeting the younger generation. The Galaxy University Student Supporters experience Galaxy products and create and promote content based on this, handling communication with Samsung Electronics' 10s and 20s generation.

On the 12th, 200 university students from 'Y Futurist' and 'Galaxy University Supporters' held a launch ceremony for collaboration and took a commemorative photo.
[Photo by KT]

Composed of 200 university students, the supporter groups from both companies will form a total of 33 teams and carry out a joint marketing contest for about three months. Practitioners from KT and Samsung Electronics will participate as mentors for each team and conduct mentoring once a week.

This collaboration was born through discussions between the two companies to discover new marketing ideas for telecommunication services and devices. From partnership ideas with other industries to planning new products and services, as well as brand promotion plans targeting the 10s and 20s generation, the two companies will propose fresh ideas from the perspective of people in their 20s on various ways to revitalize Galaxy and telecommunication products selected together.

The top five outstanding teams selected through the preliminary round will be awarded a total prize of 8 million KRW. The first-place team will also receive the latest Galaxy device additionally. Excellent ideas will also provide students with opportunities to directly participate in business. In addition, activities such as ESG (environment, social, and governance) plogging and content creation will be conducted together.

Im Seong-taek, Head of Samsung Electronics Korea, said, “Starting with this joint collaboration, we plan to operate various programs to become a friendly and admired Galaxy brand among university students.”

Lee Hyun-seok, Vice President and Head of KT Customer Division, said, “We will support university students' creative ideas so that their talents can shine even brighter.”

This content was produced with the assistance of AI translation services.