"Going to a concert? Don't forget your Galaxy"…This Feature Becomes an Idol Fans' 'Must-Have' Item
Zoom Camera with Dozens of Times Magnification Gains Attention Among Idol Fans
Using Zoom Function to Capture Close-up Shots of Favorite Idols
Samsung Electronics' flagship smartphone, the 'Galaxy S24 Ultra,' is gaining attention among idol fans. This is thanks to the high-performance zoom camera with dozens of times zoom capability equipped in the Ultra model. There is even a phenomenon where fans borrow a Galaxy phone every time they go to a concert to see their idols up close.
On open markets and secondhand trading platforms such as Bungaejangter and Naver Shopping, 'Galaxy phone rentals' have long become a daily routine. The average rental cost for one day is around 20,000 to 50,000 KRW.
A close-up shot of a concert using the Galaxy S24 Ultra's '20x zoom' feature. [Image source=TikTok]
View original imageSome netizens who cannot find rental phones on open markets also use social networking services (SNS) like X, Facebook, and Instagram. Before going to their favorite idol's concert, they temporarily rent someone else's phone through SNS. Although SNS does not mediate rentals like rental companies on platforms, the rental cost is known to be much cheaper.
What is the reason behind Galaxy's popularity as a rental phone? It has established itself as the so-called 'fan phone' among the 10s and 20s generation. In particular, the Ultra model's high-performance camera, capable of up to 100x zoom, is popular among idol fans.
The Samsung Galaxy Ultra model is famous for its powerful camera performance. For example, the S23 Ultra boasts an astonishing 200 million pixels, allowing close-up shots of distant subjects with the zoom function. It is practically like having a telephoto camera inside a phone.
The Galaxy Ultra model's tens-of-times zoom feature has also attracted attention overseas. [Image source=Instagram capture]
View original imageThe power of the '100x zoom,' which fully utilizes the 200 million pixel camera, has also become a hot topic overseas. A fan who attended superstar Taylor Swift's concert captured Swift's performance scenes with 100x zoom, and the footage spread on TikTok and other platforms.
Smartphones are also much more convenient for fan activities in terms of portability. In the past, idol fans had to carry heavy high-performance cameras to shoot the stage from a distance. However, since the release of the Galaxy S23 Ultra, everything can be handled with just one phone.
However, one reason why Galaxy is a hot topic in the 'rental market' is that the majority of the 10s and 20s generation, the main idol fan base, are iPhone users. According to the '2023 Smartphone Usage & Brand' report released by Korea Gallup last year, 65% of domestic users aged 18 to 29 use iPhones.
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