Classys Begins Sales of Ultraformer MPT in Europe

Global medical aesthetic specialist company Classys announced on the 7th that it has begun full-scale expansion into the European market, starting with the sales of Ultraformer MPT.

Shrink Universe is Classys' flagship product with over 15,000 units sold worldwide. Compared to the existing Shrink, it operates at a faster speed and is the only product globally to offer a booster cartridge, increasing the variety of options. As a result, it has secured a high market share domestically as a representative high-intensity focused ultrasound (HIFU) brand, and is leading the 'K-Beauty' trend in the global aesthetic medical device industry, opening up the market.

Classys has been selling HIFU products in Europe since 2016 through Ultraformer III (domestic name Shrink). There is high local potential customer expectation for Ultraformer MPT. In Brazil, one of Classys' major sales markets, approximately 250 units were sold over about four months in 2022 when Ultraformer MPT was first approved. In the following year, 2023, sales increased 2.5 times to 650 units, rapidly expanding the market.

A Classys representative said, "The European region has many consumers interested in skin beauty, making it a very attractive market with a large potential market size. We are very pleased to provide Ultraformer MPT, which is recognized worldwide, to the advanced markets in Europe," adding, "Results in Europe are expected, starting from Spain and Turkey."

Meanwhile, Classys has recorded steady high growth over the past five years, with an average annual sales growth rate of 31% and an average annual EBITDA growth rate of 39%.

A company official explained, "As the number of country-specific approvals for major products increases each year, sustainable growth is possible through entry into new markets and trend diffusion," adding, "Last month, we also obtained approval for Ultraformer MPT in Saudi Arabia, and active sales performance is expected in the Middle Eastern market in the future."

This content was produced with the assistance of AI translation services.