Chocolate that Boosts Immunity... Daesang's 'Pikitaka' Containing Health-Enhancing Ingredients

Reflecting the Healthy Pleasure Trend Combining Health and Taste
Launch of 5 New Functional Ingredient Chocolates
"Plans to Expand the Pikitaka Lineup in the Future"

Daesang is launching the food brand ‘Pikitaka,’ which contains functional ingredients such as red ginseng that boosts immunity and plum extract that helps improve fatigue, and introducing five new chocolate products.

Pikitaka is a functional food brand that offers a unique way to take care of health. It promotes ‘Feel Good Handy Food’ in a handy food form that can be easily held and eaten with one hand, allowing consumers to consume functional ingredients more easily and conveniently. The brand name is a combination of ‘Picky,’ meaning ‘demanding,’ and the Spanish word ‘Tiqui-taca,’ which means a short and concise pass or a natural, flowing conversation, symbolizing that health-conscious modern people can trust and enjoy it anytime, anywhere without hesitation.

In December 2020, the Ministry of Food and Drug Safety allowed functional claims on general foods. Accordingly, if a general food contains sufficient scientific evidence or includes any of the 29 functional ingredients or components used in health functional foods, these can be indicated on the product.

In response, Daesang is focusing on the changing eating habits of modern people amid the ‘healthy pleasure’ trend of enjoying health management and is launching the functional food brand ‘Pikitaka’ to actively target the related market with a new type of healthy snack.

The new products launched with the brand include five types of chocolate: Almond Caramel Choco, Almond Berry Choco, Cashew Nut Milk Choco, Macadamia Yogurt Choco, and Almond Mint Choco. All five use Belgian chocolate and premium nuts that complement each flavor, each containing different functional ingredients so consumers can choose according to their preferences.

First, Almond Caramel Choco features the sweet and savory taste of chocolate and almonds and contains red ginseng, known to help boost immunity. Almond Berry Choco, with the refreshing taste of berries, contains plum extract, known to help improve fatigue. Cashew Nut Milk Choco contains milk protein hydrolysate, known to help relieve tension caused by stress. Macadamia Yogurt Choco contains indigestible maltodextrin, known to aid smooth bowel movements. Lastly, Almond Mint Choco contains red ginseng, known to help with antioxidant effects.

Kim Jong-wook, Team Leader of Daesang’s Marketing Office, said, “Reflecting consumers’ changing eating habits and the latest health trends, we have launched the functional food brand Pikitaka, which allows busy people to conveniently and deliciously take care of their health. We will continue to introduce various products with functional ingredients for modern people to present Pikitaka’s unique feel-good handy food.”

Meanwhile, the five Pikitaka chocolates were pre-released on Kakao Makers on the 6th and will be available through KakaoTalk Gift starting from the 11th. Afterwards, the distribution channels will gradually expand to drugstores, large supermarkets, and more.

This content was produced with the assistance of AI translation services.