GS25 Becomes a 'Premium Bread' Hotspot... "Breadique Surpasses 50 Million Sales"

Cumulative Sales Exceed 50 Million Early This Month
Bradyk's 'Golden' Series Launch

GS Retail's convenience store GS25 announced on the 7th that the cumulative sales of its premium bread 'BREADIQUE' surpassed 50 million units earlier this month.

To commemorate this, GS25 is launching the 'BREADIQUE Golden' series, where popular breads are presented in a more luxurious way.

The model is posing while holding GS25 Breadic Golden Series red bean bread and cream puff bread.
[Photo by GS Retail]

According to GS25, the bread product category is rapidly changing with consumer trends, with shorter product cycles, while classic bread products like red bean bread continue to grow steadily. Reflecting this customer demand, GS25 planned the BREADIQUE Golden series, which upgrades steady-selling breads.

First, as the initial product of the Golden series, BREADIQUE Golden Red Bean Bread will be released on the 7th. The BREADIQUE Golden Red Bean Bread maximizes the chewiness of the bread dough made using tangzhong and the texture of whole red beans. The bean paste accounts for about 60% of the total weight, and premium ingredients such as Alpenzalt salt and natural fermented butter are added to the dough. It also features reduced sweetness in line with the low-sugar trend.

On the 14th of this month, a cream puff bread will be released consecutively, with plans to gradually expand the BREADIQUE Golden series products.

GS25 actively reflected consumer opinions when planning this new product. According to a survey conducted by GS25 in January with 2,285 consumers, the most important points for red bean bread were ▲ amount of bean paste (27%) ▲ overall texture (19%) ▲ level of sweetness (14%) ▲ nuttiness (10%) ▲ calories (8%).

This year, GS25 plans to focus on discovering popular products and diversifying its product lineup, including the Golden series. Jeon Yongseong, MD of GS Retail Counter FF Team, said, "To respond to the increasing preference for bread and consumer trends aiming for differentiated taste and quality, we prepared the BREADIQUE Golden series by upgrading the ingredients of products familiar to all customers." He added, "We will continue to accelerate quality improvement and the launch of differentiated products so that high-quality bread can be more easily enjoyed at convenient stores with easy access."

Meanwhile, to celebrate the launch of the BREADIQUE Golden series and the milestone of 50 million cumulative sales of BREADIQUE, GS25 will hold a buy one get one free (1+1) event on all BREADIQUE products throughout March. This event applies when paying with GS Pay, GS Retail’s proprietary payment service.

This content was produced with the assistance of AI translation services.