Hyundai Motor Unveils 'Timeless Seoul' Content on Metaverse Platform

Hyundai Motor Company announced on the 6th that it will showcase the brand heritage experience content "Timeless Seoul" on the global metaverse platform "ZEPETO."

The metaverse platform ZEPETO is a service where users (individuals) can communicate with friends and enjoy various activities such as playing, shopping, and traveling in a virtual space through avatars representing themselves. Hyundai Motor prepared user-centered content to deliver brand heritage to the global Generation Z, centered around the Pony.

"Timeless Seoul" is composed of four themes that newly reinterpret the sensibility and lifestyle of the 1970s and 1980s when Hyundai’s first proprietary model, the Pony, roamed the streets: ▲ Seoul Streets ▲ Pony Workshop ▲ Heritage Exhibition Hall ▲ Street Circuit.

The Seoul Streets recreate a street imbued with the retro cultural elements of the time, such as record shops and stationery stores. The Pony Workshop is designed as a space where users can create their own Pony using coins earned through various quests. The Heritage Exhibition Hall offers content to explore Hyundai’s history from the Pony to the Ioniq 5, and the Street Circuit provides participatory content where users can race riding their own Pony.

Hyundai Motor Company launched the brand heritage experience content "Timeless Seoul" on the global metaverse platform "ZEPETO" on the 6th.
[Photo by Hyundai Motor Company]

In particular, Hyundai Motor also prepared offline events at major ASEAN hubs to increase brand awareness in ASEAN countries with a high preference for Korean culture. Hyundai will promote the content for about two weeks at the "Bangkok International Motor Show" held in Bangkok, Thailand, and at the "Hyundai Motorstudio Senayan Park" in Jakarta, Indonesia. SNS events offering various prizes, including Pony goods, will also be held.

A Hyundai Motor official said, "We will continue to strive to promote Hyundai’s heritage in various ways, as we did last year with 'Hyundai Reunion' and 'Pony’s Time.'"

This content was produced with the assistance of AI translation services.