Shinsegae Department Store Holds 'Spring Beauty Fair' to Welcome Spring

All Cosmetic Brands Participate
Spring's Biggest Cosmetic Event in Shinsegae App

Shinsegae Department Store announced on the 5th that it will hold the ‘Spring Beauty Fair’ until the 10th. The plan is to capture the demand for cosmetics purchases in spring by offering cosmetic sample exchange vouchers and discount coupons.

About 30 brands, including Lanc?me and Gucci, will participate in the large-scale cosmetic sample giveaway event. Over 30,000 perfume and skincare samples suitable for the spring season will be provided on a first-come, first-served basis. Customers can select samples from their desired brands on the Shinsegae application (app), download exchange vouchers, and show them to store staff. Lanc?me G?nifique Serum (7mL), Giorgio Armani Designer Glow Foundation (5mL), and Gucci Beauty Perfume (1.5mL) are among the samples prepared.

Customer participation events and additional brand-specific benefits are also prepared. On the app’s brand-dedicated page called ‘Brand Specialty Hall,’ each of the 30 brands offers different benefits. At ‘YSL Beauty,’ customers who purchase a new cushion product along with another item will receive a hand cream (30mL) worth 49,000 KRW. At Jo Malone London, customers who purchase a 100mL cologne will receive a body cream (15mL) as a gift.

Under the ‘Community’ tab, the ‘What’s in my bag?’ event is held daily, where customers share their favorite cosmetics. Participation is completed by writing a recommendation post about a frequently used product in the brand’s community. Until the 10th, the five customers who receive the most ‘likes’ will be awarded 10,000 Shinbaek Rewards each.

There is also a brand appreciation event that returns up to 5% of the purchase amount in Shinsegae gift certificates. From the 8th to the 10th, Lanc?me will give Shinsegae gift certificates worth 20,000 KRW, 30,000 KRW, 50,000 KRW, and 100,000 KRW for purchases over 400,000 KRW, 600,000 KRW, 1,000,000 KRW, and 2,000,000 KRW, respectively. The app also offers coupons that provide a 5,000 KRW discount for purchases over 100,000 KRW and a 20,000 KRW discount for purchases over 200,000 KRW.

Choi In-jin, head of cosmetics and accessories at Shinsegae Department Store, said, “We are holding the beauty fair with various benefits on the newly revamped Shinsegae app. It will be the best shopping opportunity for customers looking to prepare new cosmetics for the spring season.”

This content was produced with the assistance of AI translation services.