With Spring Comes People Looking for 'Daldal-i'... Dessert Orders Increase ↑

As the weather warms up and outdoor activities become more frequent in spring, orders for sweet foods have been found to increase. People looking for dessert menus such as donuts and waffles start to increase from March and become even more numerous in April, when spring is in full swing.

Woowa Brothers, the operator of Baedal Minjok (hereafter Baemin), announced the “Baemin Trend 2024 Spring·Summer Edition” on the 29th, which includes this information. This Baemin Trend analyzed data based on order trends accumulated from February to August last year and recent Baemin app usage information. It introduced various statistics and insights such as the timing of order increases, popular menus by month and category, and rapidly rising keywords to help restaurant operators on the delivery app refer to for their store management.

According to Baemin Trend, the number of people looking for appetizing snacks increases in spring. Last year, Korean desserts gained popularity mainly among young people, with searches for yakgwa increasing by 42.5% in April compared to the previous month. Tanghulu, a rapidly rising popular menu last year, also increased by 49% during the same period. During this time, as more people went on outdoor excursions, takeout orders also increased. Baemin reported that takeout orders in March last year increased by 14.3%.

In May, the beginning of early summer, the number of people enjoying summer foods started to increase early. Searches for kongguksu, a summer delicacy, increased by 108.4% in May compared to the previous month, and due to the long rainy season starting at the end of June, searches for pajeon in July rose by 59.1% compared to the previous month. In July, when the heat is at its peak, orders for health foods and seasonal fruits were high. In July, which includes Boknal (the hottest days of summer), chicken orders increased by 80.9% compared to the previous year, and orders for watermelon, a summer seasonal fruit, also rose by 20.5%. Orders for samgyetang, a representative health food, also increased by 10.5% compared to the same month last year. Searches for samgyetang during July and August, which include Chobok and Malbok (early and late Boknal), increased by 214.6% compared to the same period of the previous month.

Baemin Trend also disclosed past order trends that store owners can refer to in preparation for events such as the 22nd National Assembly election in April this year and international sports events scheduled for July and August. In the case of the local elections in June 2022, which was a legal holiday, orders on the day increased by 35.9% compared to the same period the previous year. On the day of the soccer final between Korea and Japan at the Hangzhou Asian Games last year, orders increased by 33.5% compared to the same day the previous year.

As delivery apps have become part of daily life, delivery orders have been increasing not only during the usual lunch and dinner times when orders tend to concentrate but also at other times. In particular, as more people try to enjoy a convenient breakfast, orders from 6 a.m. to 9 a.m. in the first half of last year increased by 23% compared to the same period the previous year.

Kwon Yong-gyu, Head of the Business Growth Center at Woowa Brothers, said, “Baemin Trend introduces not only popular menus by season and category but also customers’ criteria for choosing stores and operational strategies of top-order stores,” adding, “We have also prepared a channel where people can directly suggest information they are curious about regarding delivery trends.”

This content was produced with the assistance of AI translation services.