Kumho Tire Official Sponsor of Professional Soccer Team Jeonbuk Hyundai Motors

Kumho Tire announced on the 29th that it has signed an official sponsorship agreement with the professional football club Jeonbuk Hyundai Motors.

Under this partnership, the Kumho Tire brand will be displayed on LED boards, boards next to the goalposts, and the official website during league matches held at Jeonbuk Hyundai's home stadium in the 2024 season. Players will wear uniforms featuring the Kumho Tire brand during home games when they wear retro uniforms. There will also be customer invitation programs and various promotions within the stadium.

Lee Do-hyun, General Manager of Jeonbuk Hyundai, said, "This partnership has become an opportunity to elevate our status as a global football club." Yoon Jang-hyuk, Executive Director of Kumho Tire, stated, "We will strengthen the Kumho Tire brand image and carry out various activities to enhance brand premiumization."

Kumho Tire also holds official global partnerships with Italy's AC Milan, Germany's Bayer 04 Leverkusen, England's Tottenham Hotspur, Czech Republic's FK Mlad? Boleslav, and Switzerland's BSC Young Boys. It is also an official sponsor of the North American NBA league and the NBA G League.

Yoon Jang-hyuk, Executive Director of Kumho Tire (right), and Lee Do-hyun, General Manager of Jeonbuk Hyundai Motors, are posing for a commemorative photo after signing a sponsorship contract.
[Photo by Kumho Tire]

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