TenbyTen Founder Changwoo Lee's Challenge: "DotSlashDash, Leaping to a Native Global Content Platform"

Reward-Based Short-Form Platform 'DotSlashDash'
Announces Brand Performance and 2024 Business Plans on the 29th

"DotSlashDash will leap forward as a native global content platform." There was confidence in the words of Lee Chang-woo, CEO of DotSlashDash. The weight behind this statement comes from the fact that he is Lee Chang-woo. He is a serial entrepreneur who successfully exited from 10x10 and 29CM. 10x10 was sold to GS Home Shopping, and 29CM was sold to StyleShare. DotSlashDash is his third startup. After founding his first company in 2001, he started a new company every ten years to take on new challenges. At the age of 'Ji-cheon-myeong' (49), the item he chose is 'short-form,' which has become a lifestyle for the MZ generation (Millennials + Generation Z).

On the 29th, CEO Lee said, "DotSlashDash will present a new form of commerce through differentiated business models, high-quality content, and the introduction of artificial intelligence (AI) technology." Founded in 2021, DotSlashDash is a short-form marketing platform that combines content and commerce. Individuals record short daily videos within the app, and companies can purchase and utilize these videos for branding purposes. Since launching a cashable reward system last September, it has maintained steady growth.

Changwoo Lee, CEO of DotSlashDash

On that day, DotSlashDash held a press conference at Mouse Potato in Jongno, Seoul, where it announced specific achievements and business plans for this year. In the fourth quarter of last year, app installation marketing efficiency increased by 44% compared to the previous quarter. The number of users uploading short-form videos increased by 98%, and the number of uploads and viewing time rose by 249% and 70%, respectively. As of January this year, it is drawing a growth curve with 600,000 cumulative short-form videos, 550,000 downloads, 78,000 monthly users, and 250,000 cumulative subscribers.

Regarding the factors behind DotSlashDash's establishment, CEO Lee explained, "We focused on targeting users who create content centered on personal interests rather than provocative and highly volatile short-form content, which led to the distribution of high-quality videos." Providing users with the experience of having their videos used in brand campaigns and introducing a reward system accordingly also proved effective. In fact, beauty brand Innisfree conducted a marketing campaign on the DotSlashDash app, generating over 2,300 short-form videos. Rewards totaling 40 million KRW were paid out, with one person receiving as much as 4 million KRW.

CEO Lee plans to add a communication feature with the concept of 'Connecting Memories' to enhance user experience this year. He said, "We will focus on connecting users who share the same experiences such as places, hobbies, and brands, enhancing interaction and usability, and linking this to brands to maximize the effect of marketing campaigns."

Additionally, through AI video analysis technology and AI video automatic generation functions scheduled for introduction in the second half of this year, companies will be able to procure customized video content more quickly and at lower costs. Overseas expansion is also underway. CEO Lee stated, "Starting with entry into Japan in the second half of this year, we will launch a global version. Once the automated advertising system, planned to be applied at the time of overseas market entry, is completed, advertisers will be able to display ads on content with desired keywords and conduct advertising campaigns targeting their preferred audiences."

This content was produced with the assistance of AI translation services.