Innocean Wins the Most 'Good Advertising Awards Chosen by Consumers' in Korea

A Total of 10 Main Awards Including the Grand Prize

Innocean announced on the 28th that it won a total of 10 main awards, including the Grand Prize, at the '2024 Good Advertising Awards Selected by Consumers' hosted by the Korea Advertisers Association and the Consumer Organizations Council.

It secured 1 Grand Prize, 1 Minister of Culture, Sports and Tourism Award, 1 Korea Advertisers Association Award, and 7 Good Advertising Awards, marking the highest number of awards among domestic advertising companies.

Kia 'Change the Colors' Campaign.
[Photo by Innocean]

The work that won the Grand Prize in the digital category was Kia's 'Change the Colors' campaign, which conveyed the importance of environmental protection along with various efforts to reduce exhaust emissions.

Additionally, Hanwha Group's 'Optimal Energy Solution' campaign received the Minister's Award in the TV category, and Hyundai Motor Company's 'The Car That Never Stops' campaign received the Korea Advertisers Association Award.

Furthermore, two campaigns by Innocean in collaboration with Hyundai Motor Company, 'The Car Without a Name' and 'Wings Attached, TUCSON,' KCC Construction Switzen's 'Clash of Civilizations 2: Emergence of a New Civilization,' and the Ministry of Health and Welfare and Korea Health Promotion Institute's 'No-Dam Sapiens' each won the Good Advertising Award in the TV category.

Kim Jeong-ah, Vice President of Innocean, said, "We are very pleased to receive meaningful awards at the 'Good Advertising Awards Selected by Consumers,' which represents domestic advertising festivals. We will strive to present various creative works that resonate not only with advertisers but also with consumers."

This content was produced with the assistance of AI translation services.