Beauty tech company APR, which is making its first initial public offering (IPO) this year, is showing strong performance on its first day of listing on the KOSPI.


As of 9:40 a.m. on the 27th, APR is trading at 391,000 KRW, up 141,000 KRW (56.40%) from the public offering price of 250,000 KRW.


The opening price was even higher at 445,500 KRW, and some profit-taking selling is believed to have occurred. The market capitalization is currently at 2.9655 trillion KRW.


Previously, APR recorded a demand forecast competition rate of 663 to 1 among institutional investors, setting the public offering price at 250,000 KRW, exceeding the upper limit of the expected price range (147,000 KRW to 200,000 KRW). In the public subscription for general investors, the competition rate was 1,112.54 to 1, raising approximately 14 trillion KRW in subscription deposits.



Founded in 2014, APR is a global beauty tech company building a diverse brand portfolio centered on home beauty devices and cosmetics. It currently owns beauty brands such as Mediheal, Aprilskin, Forment, and GlamD Bio, as well as fashion brand NERDY and instant photo booth brand Photogray.


This content was produced with the assistance of AI translation services.

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