"A Small Forest Has Been Created at the Company"... Hyundai Motor Company Launches Biodiversity Conservation Campaign

Hyundai Motor Company is conducting a campaign to raise awareness about the importance of biodiversity conservation for a sustainable society.

Hyundai Motor announced on the 27th that it has been operating the 'Colorful Life' exhibition and experience zone, themed on biodiversity conservation, at its headquarters building in Yangjae-dong, Seoul, for four days starting from the 26th. On the same day, Hyundai Motor also held a talk concert with actress Park Jin-hee, discussing various topics related to biodiversity conservation.

At this year's New Year's meeting, Hyundai Motor emphasized social responsibility for the environment as the first task for sustainable growth. This campaign was prepared to raise awareness of 'biodiversity,' which must be maintained for the balance and virtuous cycle of the entire ecosystem, and to find practical ways for companies and individuals to contribute in their daily lives.

In the exhibition space designed with a forest motif, Hyundai Motor installed air fresheners that emit forest scents and created sounds of birds and wind, making visitors feel as if a small forest has been created inside the building. Exhibits linked to the Myers-Briggs Type Indicator (MBTI) test explained the characteristics of endangered animals and their roles in the ecosystem in an easy-to-understand manner, capturing the attention of employees.

At the final course of the exhibition space, employees who completed the tour could submit a pledge to participate in biodiversity conservation activities along with an instant photo. In return, they were provided with a 'Biodiversity Practice Kit' containing environmentally friendly products such as lip balm and bamboo toothbrushes to increase participation.

Additionally, during the campaign period, the employee cafeteria offered lunch meals composed of vegetarian and organic menus. Many employees also participated in the eco-friendly activity talk show with actress Park Jin-hee held during lunchtime.

A Hyundai Motor official stated, "Starting from the headquarters, we plan to expand the campaign to all business sites, including factories and research centers, encouraging all Hyundai Motor employees to take an interest in and participate in eco-friendly activities such as biodiversity conservation."

This content was produced with the assistance of AI translation services.