Hanssem 3rd Generation Premium Built-in Wardrobe 'Signature' Unveiled

Participation in Korea Build, the Largest Construction Expo
Adding Luxurious Design to Customer-Customized Configurations

Hanssem strengthens its competitiveness in the premium furniture market by launching the built-in wardrobe 'Signature'.

On the 21st, Hanssem held a new product launch event at 'Korea Build' at Kintex Ilsan and unveiled the premium built-in wardrobe 'Signature'. This new product, which adds luxury with surface materials that replicate the textures of wood, metal, and leather, aims to present a new paradigm in storage.

Hanssem Premium Built-in Closet 'Signature'. (Photo by Hanssem)

Jung Yoo-jin, Director of Home Furnishing Product Division 1 at Hanssem R&D Headquarters, who introduced the new product that day, said, "'Signature' is the 3rd generation built-in wardrobe," adding, "It is designed to make you want to show off and organize, creating a new paradigm of organization and becoming Hanssem’s unique ‘Signature’ that no one can follow."

She continued, "We have been thinking about what is truly necessary in customers' lives and analyzing customer lifestyles to implement innovative products and consider what good storage can increase life satisfaction," emphasizing, "It’s not just about putting things in and closing it, but a storage cabinet that you want to open and organize repeatedly. We have invested more than twice the manpower and cost compared to conventional product development to develop a perfect built-in wardrobe different from existing ones."

Hanssem defines the 'Signature' built-in wardrobe as the 3rd generation. Hanssem’s storage furniture passed the 1st generation, which made built-in wardrobe installation easier by introducing the surrounding finishing technique (a method of blocking gaps between the ceiling and sides with wood after installing the built-in wardrobe) and a dedicated pre-installation service for built-in wardrobes, and completed the 2nd generation by providing an 'intelligent storage solution' according to the types of stored items and family members.

This 3rd generation 'Signature' built-in wardrobe enhances storage efficiency through delicate internal configurations for organizing and displaying, and adds a luxurious design. Hanssem invested more than one year, twice the time required for general product development, in its development.

Juyjin Jeong, Director of Home Furnishing Products Division 1 at Hanssem R&D Headquarters, is introducing the premium built-in wardrobe 'Signature' at Korea Build held at Kintex, Ilsan on the 21st.

'Signature' is characterized by storage optimized for customers’ lifestyles. It was launched with 94 types of internal configurations, the largest number in Korea, including a 'Slip Drawer' for customers who want to store belts or neckties, and a 'Multi Partition Cabinet' for those who want to store bags.

In particular, the 2-meter-wide 'Wide Cabinet' is an internal configuration that Hanssem is the first domestic furniture brand to successfully mass-produce. Since there is no pillar in the middle, the storage space can be used more widely and efficiently, and it also has the advantage of allowing various internal stored items to be viewed at a glance. Depending on the ceiling height, customers can choose between a standard cabinet, a tall cabinet, or a custom cabinet.

Meanwhile, Korea Build is the largest domestic architecture expo held at Kintex Ilsan from the 21st to the 24th. At this expo, Hanssem prepared the largest booth among participating companies, measuring 225㎡ (about 68 pyeong), and showcased ▲premium built-in wardrobe ‘Signature’ ▲study-type kitchen ‘Euro300 Origin’ that faithfully reproduces the textures and patterns of natural materials such as wood and marble ▲and the elegant classic style popular bathroom ‘Primo White’.

This content was produced with the assistance of AI translation services.