GS25, Gimbap with Plant-Based Protein... "Sales Increase Right After Seollal Holiday"

Captivating Both Healthy Pleasure Seekers and Conshumers
Two-Thirds of Buyers Are Aged 20-30

GS Retail's convenience store GS25 announced on the 18th that sales of two types of 'Jigu Sikdan Gimbap' containing plant-based protein instead of ham surged immediately after the Lunar New Year holiday.

GS25 analyzed that consumers who consumed greasy foods during the holiday started focusing on health management after the holiday ended, leading to increased demand for light and easy-to-eat gimbap.

GS25 reported that sales of Jigu Sikdan Yubu Luncheon Meat Gimbap and Tofu Tender Gimbap increased by 28% during the five days from the 13th to the 17th, right after the Lunar New Year holiday, compared to the same period the previous week. The two types of Jigu Sikdan Gimbap ranked second in sales within the rolled gimbap category during the same period.

Jigu Sikdan Gimbap is a product launched by GS25 in collaboration with Pulmuone's sustainable food brand 'Pulmuone Jigu Sikdan,' responding to the growing interest in plant-based protein. Yubu Luncheon Meat Gimbap uses plant-based luncheon meat made from soybeans, and Tofu Tender Gimbap uses plant-based tenders made from tofu as the main ingredients, with plant-based ingredients accounting for 85% of the content.

GS25 believes that Jigu Sikdan Gimbap is popular among consumers who enjoy managing their health joyfully, known as 'Healthy Pleasure,' and those who consume based on values they prioritize, such as the environment, known as 'Conscious Consumers' (Conscious + Consumer).

Analysis of customers who purchased Jigu Sikdan Gimbap over the recent five days showed that 65.1% were in their 20s to 30s. In particular, males in their 20s to 30s accounted for the highest proportion at 34.6%, and sales were highest in office district areas during lunchtime. Additionally, sales of fruits such as bananas increased by 71.1% compared to the previous week, along with increases in sales of chicken breast (68.7%), salads (56.2%), and protein drinks (51.9%).

A GS25 official said, "It seems that the two types of Jigu Sikdan Gimbap gained popularity as an easy and convenient diet management option after the holiday season," adding, "We plan to continuously launch products that reflect various consumer trends in the future."

This content was produced with the assistance of AI translation services.