Busan City, Final Selection for 'Youth Growth Project Contest'

Ministry of Employment and Labor-led 'Youth Growth Project', Secures 2.33 Billion KRW in National Funding

Customized Competency Enhancement and Organizational Culture Improvement Tailored to Youth Characteristics... Employment Expansion Expected

Busan City has secured 2.33 billion KRW in national funding after being selected in the Ministry of Employment and Labor's 'Youth Growth Project' competition targeting local governments.

The 'Youth Growth Project' is a newly launched initiative by the Ministry of Employment and Labor this year to prevent young people from giving up on job searching and becoming NEETs (NEET: individuals Not in Education, Employment, or Training).

This project is designed to establish a region-centered youth employment support system by collaborating between the Ministry of Employment and Labor and local governments to identify young people in early unemployment, boost their job-seeking motivation, and provide tailored programs such as career planning, career exploration, practical job preparation, employment support, workplace adaptation, and regional settlement.

With this selection, Busan City will sign agreements with the Busan Employers Federation and the Busan Economic Promotion Agency, investing a total of 3.14 billion KRW, including 2.33 billion KRW in national funds and 810 million KRW in city funds, to implement the project targeting 6,000 participants in employment competency enhancement programs (operating Youth Cafes) and 1,000 participants in workplace adaptation support programs.

The city plans to establish a four-stage support system?talent discovery and development, company discovery and matching, company adaptation, and employment retention?creating a total care system tailored to the youth demand in the Busan area.

By reorganizing the Youth Do Dream Center, two Youth Job Growth Cafes will be established to design programs suited to the characteristics of young people through initial counseling, helping clients recover confidence and focus on employment and career through three program tracks, thereby supporting practical youth employment and social reintegration.

Additionally, a Youth Company Discovery Team composed of experts with over three years of field experience in preferred jobs and occupations by youth will build a company database based on sales, net profit, average tenure, and wage levels. A matching expert team consisting of professional career counselors will operate to provide youth-company matching services and follow-up management, specializing as a hub for one-stop youth job support.

Furthermore, to help young people who have just started social life successfully adapt to the workplace, customized counseling and communication skills training will be provided to encourage long-term employment. Education on youth-friendly organizational culture will also be conducted for company representatives and HR managers.

Busan Youth Job Growth Project Program.

Mayor Park Hyung-jun stated, “The biggest cause of youth outflow in the Busan area is the lack of jobs, and the number of young people giving up on job searching due to the worsening hiring market is increasing every year.” He added, “We will do our best to create a city where youth can happily stay and achieve their dreams by expanding employment through demand-tailored competency enhancement and organizational culture improvement suited to youth characteristics.”

This content was produced with the assistance of AI translation services.