AfricaTV Partners with Incheon Tourism Organization to Boost Sports and Leisure Tourism

AfreecaTV announced on the 14th that it has signed a Memorandum of Understanding (MOU) with the Incheon Tourism Organization to promote 'Sports and Leisure Tourism in Incheon Metropolitan City.'

Through this agreement, AfreecaTV plans to produce content utilizing production technology and networks for sports and leisure content creation within Incheon, marketing to attract tourists to the islands of Ongjin-gun in Incheon Metropolitan City, and hosting MICE-related events organized by the Incheon Tourism Organization.

In particular, through this agreement, AfreecaTV will jointly invest in content production such as 'Living Elegantly on Ungjin Island' and 'Juseomjuseom Concert' to foster Incheon as a hub for sports and leisure tourism culture by the end of this year. The plan includes activating the city brand through various sports, including AfreecaTV's fishing content 'GFL (Global Fishing League),' generating positive synergy effects.

Meanwhile, prior to this agreement, AfreecaTV has been operating a fishing site partnership in Ganghwa-do, and the fishing live streaming by popular AfreecaTV streamers held on Seonjaedo on the 2nd achieved a cumulative viewership of about 200,000, demonstrating the popularity of fishing content.

This content was produced with the assistance of AI translation services.