hy 'Natural Plan', International Food and Beverage Awards 'Excellence in Taste Award'

International Food and Beverage Evaluation Hosted by International Food and Beverage Institute
Second Award Following 2021
Total of 4 Items Including 'Natural Plan Classic'

hy announced on the 14th that its milk brand 'Natural Plan' recently won the 'Superior Taste Award' at the International Taste & Quality Institute (iTQi) held in Brussels, Belgium. This is the second award following the one in 2021, with four products including 'Natural Plan Classic' receiving the award.

hy 'Natural Plan' product [Photo by hy]

The International Taste & Quality Institute is a globally prestigious food and beverage competition hosted by the global taste analysis organization 'iTQi'. A panel of over 200 judges from 20 countries, including chefs and food and beverage experts, selects the winners through blind testing. The evaluation comprehensively covers product appearance, taste, aroma, and texture.

Natural Plan is characterized by the application of the 'ROU patented process.' This method uses ultrasound and vacuum to remove oxygen from raw milk, eliminating off-flavors dissolved in the milk and enhancing the natural savory flavor of the milk. It uses 1A grade raw milk to provide a fresher taste.

The antibiotic-free Omega milk is made using raw milk produced from a single antibiotic-free certified farm. Without separate homogenization treatment, the naturally rising milk cream adds to the flavor. It contains omega-3 and omega-6 in a 1 to 4 ratio, which are beneficial for health.

To celebrate winning the Superior Taste Award, hy plans to offer gift coupons to new subscription customers of two types of Natural Plan Classic. Kim Myungsoo, hy's marketing manager, said, "We will continue to reach many customers by combining hy's unique research and technology with the competitive Fresh Manager delivery service that delivers daily to customers' homes."

This content was produced with the assistance of AI translation services.