Gyeongnam Nonghyup "Love for Rice is the Beginning of Love for Hometown"

Gyeongnam Province Launches 'Gyeongnam Rice and Hometown Love Campaign'

Gyeongnam Nonghyup and Gyeongsangnam-do held the ‘Gyeongnam Rice Love! Hometown Love!’ event on the 6th at the Changwon LG Sakers basketball stadium to promote the use and consumption of Gyeongnam rice among Gyeongnam residents.

The event was attended by about 20 executives and employees, including Jo Geunsu, head of Gyeongnam Nonghyup headquarters, and officials from the Gyeongsangnam-do Hometown Love Donation Program. They distributed 300 sets of rice cakes and brown rice milk made from local rice to residents, conducting promotional activities to encourage the use and consumption of Gyeongnam rice.

Additionally, marking the second year of the Hometown Love Donation Program, promotional activities were also carried out to rapidly activate and establish a culture of donation.

Gyeongnam Nonghyup and Gyeongsangnam-do held the 'Gyeongnam Rice Love! Hometown Love!' event on the 6th. [Image provided by Gyeongnam Nonghyup]

Head Jo stated, “Rice consumption is gradually decreasing due to changes in dietary habits and negative perceptions that rice causes obesity and diabetes,” adding, “Through continuous campaigns, we will work to improve the negative perceptions of rice and take the lead in promoting rice consumption and our local rice by developing various products that utilize the excellence of rice.”

Sim Sangcheol, head of the Taxation Division of Gyeongsangnam-do, said, “Looking at last year’s return gift performance, our province’s sales of agricultural and livestock products, including rice, accounted for 60% of the total,” and added, “We ask for much interest and participation in the Hometown Love Donation Program, which provides practical help to local farmers.”

Following the ‘win-win cooperation for the development of agriculture, rural areas, and local communities’ agreement made last year between LG Sakers and Gyeongnam Nonghyup, various agricultural product consumption promotion activities will be carried out targeting residents, including professional basketball game spectators.

This content was produced with the assistance of AI translation services.