SK Broadband's 'Paiakia' Surpasses 500,000 Subscribers... Fandom Strengthening Continues

'Red Glasses' Film Critic Lee Dong-jin Hosts
Discussing Not Only Movie Content but Also Culture
Plans to Hold Talk Concert to Strengthen Fandom

SK Broadband announced on the 21st that its YouTube channel 'B tv Lee Dong-jin's Piaakia,' featuring film critic Lee Dong-jin, famous for his 'red glasses,' has surpassed 500,000 subscribers. The channel captivates subscribers' interest by covering not only movie-related content with famous actors and directors as guests but also educational topics.

Photo by SK Broadband

'B tv Lee Dong-jin's Piaakia' is a program where film critic Lee Dong-jin provides deep and diverse perspectives on movies. SK Broadband explained that with 345 videos to date, the channel has achieved 1.85 million customer interactions (likes, comments, shares) and a cumulative view count of 75 million, driving the growth of its YouTube channel.

Last December, it also received the National Assembly Library Director's Award at the Global Influencer Awards hosted by the Culture, Sports and Tourism Committee and organized by the Global Influencer Cooperative (GINCON).

'B tv Lee Dong-jin's Piaakia' featured actors and directors such as Song Kang-ho, Lee Jung-jae, Ha Jung-woo, director Park Chan-wook, and James Cameron as guests, sharing behind-the-scenes stories and their values regarding their works.

In addition to movie reviews, the channel ran a segment called 'Introduction to Film Studies,' which explains film terminology and theory in an easy-to-understand way. It also presented various content on history, culture, and humanities. For example, the educational content series 'Gyoyang-i Jipsa,' which covers topics like the history of conflict countries and reviews of the original book of , averages about 340,000 views. Renowned guests from various fields, such as scientist Kim Sang-wook and architect Professor Yoo Hyun-joon, also appeared.

Moreover, the fact that company employees directly appear and co-produce content has become a hot topic. Lee Hong-yeon, an SK Broadband manager who has been working closely with critic Lee Dong-jin for four years, plays a vital role as a source of energy for the channel, to the extent of creating a fandom.

Film critic Lee Dong-jin said, "Just as you want to take your family and friends to a great restaurant, I want to share the excellent aspects of good movies as detailed and creatively as possible," adding, "I approach this with the mindset of conveying the joy of encountering movies to subscribers."

Going forward, SK Broadband plans to hold talk concerts to strengthen fandom activities, supported by the love of subscribers. Lee Jae-kwang, head of AIX Marketing at SK Broadband, said, "Through collaboration with critic Lee Dong-jin, we are building the brand image of 'B tv, sincere about content,'" and added, "We will continue to strive to help fans enjoy movies more deeply from new perspectives through content that fosters film literacy."

This content was produced with the assistance of AI translation services.