Caring Launches First PB Product 'Protein Soy Milk'

Research and Development Conducted Over One Year Considering Senior Health and Nutrition

Caring, a nursing care service startup, announced on the 16th that it is launching its first private brand (PB) product, 'Caring Daily Protein Soy Milk,' and entering the senior lifestyle sector.

Based on senior-specialized data accumulated over the past five years through providing care services such as home care and day care, Caring plans to expand its PB product lineup into food and beverage (F&B) and daily necessities. The first PB product, protein soy milk for seniors, was developed over a year of research and development and is manufactured by Maeil Dairies.

The protein soy milk is a sugar-free product designed with seniors' nutrition and health in mind. Instead of sugar, allulose is used to create a healthy sweetness, making it convenient to enjoy as a meal replacement. It has also received HACCP certification, which is granted to foods produced with safe ingredients in hygienic manufacturing facilities.

Han Noh, head of Caring's commerce division, said, "Over the past five years, Caring has innovated the market by providing services such as home care and day care, conducting training to enhance the professionalism of care workers, and improving their working conditions. We will leap forward as a total senior lifestyle company that offers various services and products needed throughout seniors' lives, beyond just nursing care services."

This content was produced with the assistance of AI translation services.