[CES 2024] Honda Unveils '0 Series' Electric Vehicle Lineup for 2026 Launch

Complete Transition to Electric and Hydrogen Vehicles by 2040
Introducing the New 'H' Mark Exclusively for Electric Cars

Honda has unveiled its electric vehicle lineup called the 'Zero (0) Series,' set to launch in the North American market in 2026, signaling the beginning of a full-fledged electric vehicle era. Honda also announced its commitment to selling only electric or hydrogen vehicles for all new cars by 2040 and introduced a new electric vehicle-exclusive 'H Mark.'

On the 9th (local time), Honda held a media conference at CES 2024, the world's largest consumer electronics and IT exhibition held in Las Vegas, USA, to announce these plans. At this CES, Honda showcased the next-generation electric vehicle '0 Series' concept cars, the Saloon and Space Hub, for the first time worldwide.

On this day, Honda mentioned a new approach to electric vehicle development characterized by being thin, light, and wise. First, Honda lowers the vehicle height to achieve a sleek style and enhances aerodynamic performance by utilizing a thin dedicated electric vehicle platform. Additionally, the strategy aims to complete smart mobility through lightweight and sporty driving and the advancement of intelligent technologies.

Honda's flagship electric concept car Saloon
Photo by Woo Su-yeon

Honda's electric vehicle concept car Space Hub
Photo by Woo Su-yeon

Honda will equip its new electric vehicle lineup with autonomous driving technology, including a hands-off feature usable on public roads. Furthermore, the vehicles will be launched as new models centered on Honda's proprietary vehicle OS, combined with Internet of Things (IoT) and connected technologies. The electric vehicle performance includes rapid charging from 15% to 80% in about 10 to 15 minutes, and expertise has been applied to limit battery capacity degradation to less than 10% after 10 years.

The Saloon, Honda's electric vehicle concept car unveiled on this day, is a flagship model using an EV-exclusive architecture. It features a sporty design with a low vehicle height and offers a smooth user interface (UI) through an intuitive human-machine interface (HMI). The model also incorporates Honda's 'Steer-by-Wire' technology and uses sustainable materials for both interior and exterior, reflecting environmental considerations.

New H Mark of Honda
Photo by Honda

Honda also revealed a new H Mark suitable for electric vehicles. The current Honda H Mark was created in 1981. As the company enters the full-scale electric vehicle transition era, Honda has also changed its corporate mark. The design, resembling two outstretched hands, represents Honda's sincere commitment to meeting the needs of electric vehicle users, according to Honda. The new H Mark will be used on Honda's next-generation electric vehicles, including the '0 Series.'

This content was produced with the assistance of AI translation services.