Lowering Prices and Releasing Limited Editions... Large Supermarkets Compete in Hanwoo Gift Sets

Lotte Mart Launches Limited Edition on Cloud Funding Platform
Emart Doubles Product Supply Compared to Last Chuseok

Large supermarkets have strengthened their marketing for Korean beef gift sets ahead of the Lunar New Year next month. Not only are they lowering prices and increasing quantities, but some are also introducing limited editions using crowdfunding platforms. This is interpreted as a strategy reflecting the growing demand for Korean beef gift sets during the holidays.

According to the industry on the 10th, Emart lowered the selling price of Korean beef sets by up to 10% compared to last year's Lunar New Year in this year's pre-order event. The steady-selling Korean beef products, 'Peacock Korean Beef Mixed Set No. 1' and 'Peacock Korean Beef Refrigerated Set No. 1,' are being sold at 9% and 5% cheaper prices respectively compared to last Lunar New Year. Additionally, the 'Korean Beef Plus Sirloin & Striploin Set' and 'Korean Beef Plus Whole Cow Set' are offered in the mid-100,000 KRW range.

These sets were first launched last Chuseok and sold out completely after gaining a reputation as 'extremely cost-effective products.' Emart is reported to have prepared about twice the quantity compared to last Chuseok, expecting the demand to continue this year as well. An Emart official said, "Korean beef accounts for a high sales proportion among holiday gift sets," adding, "We focused on product planning because consumers purchase these products a lot."

Marvel Nine Limited 0.1% Gift Set Styled Shot.
[Photo by Lotte Mart]

Lotte Mart will exclusively introduce three limited edition Lunar New Year gift sets of the Korean beef brand 'Marble Nine' on the crowdfunding platform 'Wadiz' from the 22nd to the 28th. Marble Nine is Lotte Mart's high-end Korean beef brand with a marbling score (BMS) of up to 9, the highest among 1++ grade beef. Lotte Mart explained that the reason for using an external crowdfunding platform to launch limited edition Korean beef gift sets is "to check customer responses to premium products made from rare parts, which are difficult for general retailers to operate, through a pre-order method."

Through Wadiz, Lotte Mart will offer a limited 30 sets of 'Marble Nine Limited 0.1%,' a gift set composed of rare parts such as Muwasal, Saewosal, and Chateaubriand. They will also sell 100 sets each of 'Marble Nine Masters Pride,' consisting of four popular parts including tenderloin and fan-shaped meat, and 'Marble Nine Marinated,' created in collaboration with Chef Oh Jun-tak. A Lotte Mart official said, "These products were launched in limited quantities on Korean Beef Day last November and sold out, and thanks to the enthusiastic customer response, they are being reintroduced as Lunar New Year gift sets."

This content was produced with the assistance of AI translation services.