[CES 2024] Las Vegas 'The Sphere' Turned Blue by 'GAL24 Unpacked'

Teaser Video Captivates Audience
Marvel's 'Doctor Strange' Character Draws Attention
Galaxy S24 to Be Unveiled at Unpacked Event on 18th

A teaser video for the Galaxy Unpacked appeared on the Sphere, a circular performance venue and landmark in Las Vegas, USA. With the Galaxy S24 series set to be unveiled on the 18th, the teaser sparked curiosity about the next-generation Galaxy model among visitors attending the world's largest electronics and IT exhibition, CES 2024.

On the 8th (local time), a Samsung Electronics Galaxy Unpacked teasing video was displayed at the 'Sphere,' a landmark in Las Vegas, USA. The video featured characters like Doctor Strange visiting Las Vegas. /

On the 8th (local time) around 8 p.m., I visited the parking tower of The Westin Las Vegas Hotel in Las Vegas. This spot has gained a reputation as a good place to view the Sphere, which opened in Las Vegas last September, from an appropriate distance. Upon arrival, the LED lights covering the entire building displayed various colors along with continuously changing videos.

That day, several teaser videos presented by Samsung Electronics ahead of the Galaxy Unpacked were shown multiple times on the outer wall of the Sphere. The video featured the Marvel series hero, the comic character Doctor Strange, visiting the dazzling Las Vegas, and was about 90 seconds long, making it relatively short. Additionally, the phrase "SAMSUNG GALAXY" appeared at the end of the video, suggesting that this video is related to the upcoming Galaxy Unpacked event.

Samsung Electronics announced that it will hold "Samsung Galaxy Unpacked 2024" in San Jose, California, USA, at 10 a.m. on the 17th (3 a.m. on the 18th Korean time). According to industry sources, Samsung Electronics is expected to showcase the Galaxy S24 series at this Unpacked event. This product will be equipped with Samsung’s self-developed application processor (AP), the Exynos 2400, and is anticipated to support various AI services, making it Samsung’s first AI-focused smartphone.

Meanwhile, the Sphere is a large-scale performance facility with a height of 116 meters and a diameter of 157 meters. Starting this month, Samsung Electronics has been running outdoor advertisements related to the Galaxy S24 Unpacked not only at the Sphere but also at landmarks around the world.

This content was produced with the assistance of AI translation services.