Dongmyeong University Department of Advertising and Public Relations, Reading Club 'Seosamdok' Season 3 Starts

What is the 27th Selected Book?

Dongmyung University (President Jeon Ho-hwan) student-led reading club in the Department of Advertising and Public Relations, ‘Seosamdok (supervised by Professor Hwang Woo-nyeom)’, is starting its third season.

‘Seosamdok’, a reading club led by students of the Department of Advertising and Public Relations at Dongmyung University, has started its third season.

Running for 27 months, this club is a pure reading group held monthly without any external rewards such as credits or scholarships, driven solely by a passion for books.

Seosamdok began in November 2021 with a proposal from sophomore student No Seong-ung, who wanted to add humanities knowledge and sensitivity to the fields of advertising, marketing, and communication.

Members read one book each month. The member who selects the book becomes the host of the meeting, planning the discussion and leading conversations about the book’s content and author with participants. It is not a registered club within the school or department, so anyone can freely join.

As of January 2024, eight students?Ma Ji-hyun, Kim Ji-soo, No Seong-ung (all expected to graduate), Park Chae-yeon (4th year), Lee Soo-jung, Lee Ji-hyun, Go Mi-joo (all 3rd year), Son Ah-yeon (2nd year)?and Professors Hwang Woo-nyeom and Lee Jeong-gi are participating.

Season 3 will cover eight books chosen directly by members, starting with Trash Can Theater (by Shunji Iwai), followed by Reporter’s Regret (by Lee Ki-joo), The Era of Fragility (by Lee Seul-ah), Where to Live (by Yoo Hyun-joon), Trust (by Hernan Diaz), Bee Stories (by Lee Cheong-jun), Man’s Search for Meaning (by Viktor Frankl), and Teachings of Seino (by Seino).

Previously, the club has held diverse reading discussions on books such as The Narrow Door, Demian, No Longer Human, The Alchemist, The Courage to Be Disliked, The Art of Loving, Pangssi’s First Love Paradise, Living in Taiwan, Bright Night, Proof of Guui, Walking Slowly, Black Leaf in the Mouth, The Book is an Axe, People Are Coming, Lucky Draw, Storytelling Animal, Harvard’s Last Lecture, When Music Plays, This Place Is, Cocktail, Love, Zombie, Can’t Love the Earth as Much as Earthlings, Water the Flowers Today Even If You Leave the World Tomorrow, Tiger Hunting, Will You Stay There?, Anyway, Summer, and The Formation, Inflection, and Echo of Korea’s Image Amid Hallyu and Anti-Korean Sentiment.

In addition to the extracurricular reading club ‘Seosamdok’, the Department of Advertising and Public Relations at Dongmyung University operates clubs such as ‘Beyond’, a startup club in advertising planning, and ‘Tak’, a departmental club for video planning and production.

The department enhances students’ problem-solving skills through extracurricular programs like the special lecture series ‘Seniors’ Employment Counseling Center’, where alumni working in advertising, marketing, and media fields serve as instructors, and ‘Double Mentoring’, where professors and industry experts jointly guide students’ career paths.

This content was produced with the assistance of AI translation services.