[CES 2024] President Song Chang-hyun "2025 SDV SW Release... Vehicle Application from 2026"

Song Chang-hyun, CEO of FortyTwoDot and head of Hyundai Motor Company's SDV (Software Defined Vehicle) division, revealed that Hyundai Motor Group plans to release SDV software in 2025, with full-scale application in mass-produced vehicles starting from 2026.

On the 8th (local time), after the Hyundai Motor media conference held at the Mandalay Bay Hotel Convention Center in the United States, CEO Song told reporters, "The software release will happen in 2025, and it will be installed in vehicles starting in 2026." He added, "Since there is a time gap between the software release and actual vehicle mass production, you can consider that as a milestone."

He also announced that the internally developed LLM (Large Language Model) will be installed together when Hyundai Motor Group's SDV is first launched. CEO Song said, "We already had AI assistant technology, and we have been trying to create a structure that can converse almost like a human using data inside the car," adding, "We plan to transform this chat service into an AI assistant within the SDV."

Song Chang-hyun, CEO of Forty2Dot and Head of Hyundai Motor Company's SDV Division, is explaining Hyundai Motor Group's SDV strategy to reporters after the CES 2024 conference held on the 8th (local time) at the Mandalay Bay Hotel Convention Center in Las Vegas, USA.
[Photo by Hyundai Motor Company]

CEO Song further explained Hyundai Motor Group's concept of SDV and the group's mid-to-long-term strategy, ‘SDx (software-defined everything).’ He said, "Shifting to software-centric means fundamentally separating software and hardware development," and added, "Once you develop based on a standardized architecture, the software can operate even if the hardware changes."

Additionally, CEO Song cautiously evaluated the SDV development status of competitors. Among them, the company he focused on was Tesla. He said, "In a way, Tesla has shown the correct answer for SDV," and explained, "They were able to lead by following the IT company's development approach directly, and since they had no legacy systems, they could attempt groundbreaking innovations."

He continued, "Hyundai Motor is just starting, but the speed can be increased quickly," adding, "SDV is already known in the market, and the direction has already been set internally. Now, the issue depends on how well we can hire good tech engineers."

This content was produced with the assistance of AI translation services.