KB Asset Management Strengthens Social Contribution Activities to Realize Shared Value

Bookbag Support Program for Low-Income Elementary School Students

KB Asset Management announced on the 9th that it will continue various social contribution activities in 2024 to fulfill its social responsibilities and realize the value of coexistence.

This year, the company plans to focus on revitalizing social contribution projects involving employee participation. To this end, leaders will be selected in each division to take the lead in in-house social contribution activities. Centered around these social contribution leaders, external social contribution projects aimed at nurturing future generations and creating social value will be actively carried out.

The first social contribution project of the new year is a donation activity supporting the first steps of children who will lead our society in the future.

From this month until March, KB Asset Management will collaborate with the Milal Welfare Foundation to carry out a backpack support project for low-income elementary school students. Gift sets consisting of backpacks and school entrance congratulatory cards will be delivered to 100 low-income children entering elementary school this year through local welfare centers and single-parent associations.

KB Asset Management has consistently conducted support projects for neighbors in need of care, such as meal service volunteering for elderly people facing food insecurity, providing relief supplies to families affected by floods, and donating braille books to visually impaired children.

A representative example is the ‘KB Happiness Dream’ project for vulnerable elderly people, which has been ongoing since November last year. This project provides winter clothing packages and Lunar New Year gift sets to elderly people aged 65 and over who are basic livelihood security recipients and vulnerable seniors visiting the free meal center operated by the social welfare corporation Myeonghwiwon.

Kim Young-sung, CEO of KB Asset Management, said, “We hope this gift will be helpful to children starting a new beginning with elementary school entrance,” adding, “We will continue to carry out social contribution activities so that children, the protagonists of the future generation, can grow up healthy and nurture their dreams.”

Meanwhile, KB Asset Management is also actively promoting business-linked social contribution projects utilizing its funds and investment assets. In August last year, inspired by the ‘KBSTAR Battery Recycling iSelect ETF’ currently under management, the company launched the ‘KB Homes’ project, which accumulates donations based on the number of used batteries donated by participants to support welfare facilities for vulnerable children.

In November of the same year, two major assets managed through real estate funds obtained the ‘LEED’ Gold certification, an eco-friendly building evaluation certification system, solidifying KB Asset Management’s position as a leading ESG asset manager in building management and operation.

This content was produced with the assistance of AI translation services.