"Generation Z Enhances Store Competitiveness"… Lotte Mart & Super Launch ZRT 2nd Term
Think Tank Program Composed of Gen Z College Students
Deriving Marketing Strategies on Topics Including AI Utilization
Lotte Mart and Super announced on the 9th the launch of the 2nd term of the think tank program 'ZRT (gen Z Round Table),' composed of Generation Z (those born from the mid-1990s to the early 2000s) university students.
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The 2nd term of ZRT will undertake the task of deriving marketing strategies to achieve Lotte Mart and Super's vision of becoming the 'No.1 GROCERY MARKET.' Based on two themes?utilizing AI (artificial intelligence) and targeting one- to two-person households?participants will propose ideas to enhance the competitiveness of offline stores.
![The ZRT inauguration ceremony held last December at the Lotte Mart headquarters in Songpa-gu, Seoul<br>[Photo by Lotte Mart]](http://www.asiae.co.kr/news/img_view.htm?img=2024010908230422843_1704756184.jpg)
The ZRT inauguration ceremony held last December at the Lotte Mart headquarters in Songpa-gu, Seoul
[Photo by Lotte Mart]
Lotte Mart and Super plan to provide scholarship support and opportunities to realize the ideas to teams selected for outstanding ideas. Kang San, a representative of the Lotte Mart & Super Brand Strategy Team, said, "Through ideas directly devised by Generation Z, our future core customer base, we aim to increase the number of young customers visiting Lotte Mart and Super and also enhance the competitiveness of offline stores."
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