[CES 2024] "Today's Best TV is Samsung Neo QLED" Cheers from 400 Attendees

Samsung Electronics Hosts 'First Look 2024'
Unveils Neo QLED 8K with Enhanced AI Features
"Crossing Screen Boundaries" Future Vision Introduced
Attention Focused on Transparent Micro LED Prototype

Samsung Electronics unveiled various new products, including the evolved AI processor 'NQ8 AI 3rd generation' equipped 'Neo QLED 8K TV' and the world's first transparent Micro LED, eliciting cheers at the event. With a variety of TV products and innovative technologies revealed, over 400 global media and industry professionals from not only Korea but also the US and Europe applauded and cheered the launch of the new products.

Yong Seok-woo, President of Samsung Electronics' Visual Display Business, is giving a presentation at the 'Samsung First Look 2024' event held on the 7th (local time) in Las Vegas, USA.

On the 7th (local time), Samsung Electronics held the 'Samsung First Look 2024' event at Caesars Palace Hotel in Las Vegas, USA. The First Look event allows attendees to preview Samsung Electronics' new TV products and innovative technologies ahead of the world's largest electronics and IT exhibition, 'CES 2024,' which opens on the 9th in Las Vegas.

At the event, not only Yong Seok-woo, President of Samsung Electronics' Visual Display Business Division from this year, but also James Fisher, Executive Director, Lydia Cho, Pro, and David Phelps, Pro from Samsung Electronics North America, took the stage as presenters.

President Yong introduced the Neo QLED 8K TV, saying, "We are entering a completely new era of 8K reality." He also explained the future screen vision realized through AI, stating, "Samsung will integrate its generative AI technology 'Gauss' into Samsung screens going forward." He continued, "With Gauss applied to Samsung TVs, news anchors' speech or movie dialogues will be instantly translated," emphasizing, "A future where the boundaries of the screen are seamlessly crossed is coming."

The transparent Micro LED displayed in the space set up inside the 'Samsung First Look 2024' event venue. Samsung Electronics will unveil the world's first transparent Micro LED at CES 2024. /
[Photo by Samsung Electronics]

After about 30 minutes of Samsung Electronics' presentation, attendees immediately headed to the area where the actual products were displayed. Among the various products, they showed particular interest in the new form factor, the transparent Micro LED. Dozens of people surrounded the space where the product was exhibited, taking photos and listening to explanations from nearby staff actively. Some, including TV media personnel and YouTube creators, were seen filming videos introducing the product.

Micro LED has the advantage of enabling a clear and bezel-less thin design through ultra-small Micro LED chips and precise manufacturing processes. Samsung Electronics showcased Micro LED TVs in various sizes ranging from 76 inches to 140 inches, demonstrating its related technological prowess. However, due to the technical difficulty of transparent Micro LED, it is expected to be difficult to see the product on the market immediately.

A man working in the Spanish media industry was asked by a reporter which product announced that day caught his eye the most, and he explained, "Your situation might be different, but for me, today's best TV was the Neo QLED 8K TV," adding, "The Micro LED technology was also amazing, but it is still difficult to make it small and the price is very high."

This content was produced with the assistance of AI translation services.