KOTRA Operates Largest Ever 'Integrated Korea Pavilion' at CES

32 Organizations and 443 Companies Participating
Including Two CES Best Innovation Awards

KOTRA announced on the 8th that it will operate an integrated Korea Pavilion at CES 2024, the world's largest electronics and IT exhibition held in Las Vegas, USA, from the 9th (local time) to the 12th, in collaboration with the Ministry of Trade, Industry and Energy.

This year, the integrated Korea Pavilion will be the largest ever, with a total of 443 companies from 32 organizations including KOTRA, local governments, related institutions, and universities participating. KOTRA explained, "The proportion of Korean companies participating in the integrated Korea Pavilion at CES increased from 19% last year to 58% this year," adding, "It is significant in that our export companies can utilize the unified Korea brand status for export marketing."

It is also noteworthy that companies awarded the CES Innovation Awards and the Best of Innovation Awards by the Consumer Technology Association (CTA) and the Industrial Designers Society of America (IDSA) are participating in the integrated Korea Pavilion. Among the 143 Korean companies that received CES Innovation Awards this year, 13 are participating in the KOTRA integrated Korea Pavilion. Among them, two companies received the CES Best of Innovation Award, which is given to the most outstanding products among the Innovation Awards.

Before the exhibition opens, on the 8th, KOTRA will hold a seminar for the integrated Korea Pavilion by inviting local experts. Speakers at this seminar include the head of the CTA Industry Analysis Team and the founder of the U.S. startup consulting firm 'Startup Junkie.' They will provide information on the outlook for the U.S. consumer electronics market and the current status of U.S. startup investments. On the 10th, 'K-Innovation Day' is scheduled to open opportunities for Korean startups to enter the North American market.

Yoo Jung-yeol, President of KOTRA, said, "CES 2024, where global tech companies gather, is a great opportunity for our companies to widely showcase their technological competitiveness," adding, "We will spare no effort to support achieving substantial results such as discovering business partners and open innovation."

This year’s CES theme is "All Together. All On.," meaning that all technologies and industries come together to solve the world's major challenges. In particular, the development of artificial intelligence (AI) technology will be addressed as a detailed theme regarding the changes it will bring to various industries. Additionally, fields such as ▲digital health ▲mobility ▲sustainability, which combine with AI to improve and transform human life, are expected to attract attention.

This content was produced with the assistance of AI translation services.