[CES D-7] Heavy Industries Captivate with Carbon Reduction Technology... Also Building AI Platform with Google

Carbon Reduction as Future Growth
SK Showcases Eco-Friendly Technologies like Carbon Capture and Batteries
HD Hyundai Chairman Jung Ki-sun, Only Group Head to Deliver Keynote Speech

CES 2024 SK Group Pavilion aerial view. Photo by SK Group

Groups that have represented the 'heavy and chemical industries' such as SK, HD Hyundai, and Doosan are transforming into 'eco-friendly leaders' at the world's 'largest electronics and IT exhibition CES 2024' held in Las Vegas, USA. They intend to use this opportunity to change the image that 'heavy industries consume a lot of energy and emit a lot of carbon.' These groups plan to showcase new growth engines and technologies in energy, construction machinery, AI, and advanced materials at CES.

SK, from Heavy Chemical Industry to Eco-Friendly Leader

SK Group Chairman Chey Tae-won will visit CES again this year following last year. A large number of presidents from the group's key affiliates, including Park Sang-gyu, President of SK Innovation, Kwak No-jung, President of SK Hynix, and Yoo Young-sang, President of SK Telecom, are expected to attend. At the Korea Chamber of Commerce and Industry's year-end press conference last December, Chairman Chey presented the core keywords by saying, "The CES agenda is mainly about environment and AI."

SK Group chose ‘Inspire Happiness’ as the theme for this year’s CES. It signifies encouraging happiness and inspiring society through carbon reduction businesses. An SK official stated, "We plan to convey the message that participating in the journey is happiness and protecting sustainable happiness." SK plans to design the event so that customers can directly experience carbon reduction.

▲Electric vehicle batteries ▲Urban Air Mobility (UAM) ▲Advanced materials ▲Plastic recycling ▲Hydrogen ▲Small Modular Reactors (SMR) ▲Carbon Capture, Utilization, and Storage (CCUS) ? SK will introduce its carbon reduction technologies and present a theme park-style exhibition hall where visitors can ride a futuristic train and a flying carpet and even check their fortune using artificial intelligence (AI). The exhibition space will be 1,850㎡ (about 560 pyeong), which is 627㎡ (about 190 pyeong) larger than last year’s CES.

HD Hyundai: "Innovating Land Infrastructure Beyond Maritime"

Jung Ki-sun, CEO of HD Hyundai, delivering a speech at the press conference at CES 2023. Photo by HD Hyundai

HD Hyundai Vice Chairman Jung Ki-sun will visit CES for the third consecutive year. Notably, this year he is the first non-home appliance company executive and the only head of a major Korean conglomerate to deliver a keynote speech. In his speech, Vice Chairman Jung will personally explain the vision for land innovation and infrastructure construction for humanity’s sustainability, called ‘Xite Transformation’.

Recently, HD Hyundai has been expanding its construction machinery business as a core business area centered on affiliates such as HD Hyundai Site Solutions. At this CES, the company plans to showcase a large number of products in the construction machinery sector rather than its traditional shipbuilding business. HD Hyundai will also unveil plans to build an ‘AI platform’ in collaboration with Google Cloud. The ‘HD Hyundai Keynote Session’ held during the exhibition will feature Philip Moyer, Vice President of Google Cloud, as a speaker, concretizing the cooperation between the two companies.

Doosan Group Chairman Park Jung-won, along with Vice Chairman Park Ji-won and other executives, will visit CES to observe the latest technology trends and explore future business directions. This is Chairman Park’s first CES visit in four years since 2020. Key executives from major affiliates, including Vice Chairman Park Ji-won, will also attend the exhibition to examine the latest technology trends and seek future business directions.

Doosan Group will operate an exhibition space of 780㎡ (about 235 pyeong) at this CES. Centered on Doosan Enerbility and its U.S. subsidiary HiAxium, the group will showcase total energy solutions optimized for the carbon-neutral era, including nuclear power, hydrogen, and wind power. Doosan Group will also unveil the latest AI-related technologies. Doosan Bobcat will debut AI-based unmanned and electric concept equipment at this exhibition.

Doosan Robotics, a recently prominent affiliate of the group, will present software and robot solutions utilizing AI technology. They plan to introduce next-generation solutions where robots learn and make decisions autonomously by integrating AI into the robot operating system ‘DART Suite.’

This content was produced with the assistance of AI translation services.