"Upload Content on X Too"…Top YouTuber by Subscribers Rejects Musk's Proposal

YouTube's Global Subscriber No.1 'MrBeast'
"Can't Recoup Production Costs on X"

MrBeast (26, Jimmy Donaldson), the individual YouTuber with the most subscribers worldwide, rejected a proposal from Elon Musk, owner of X (formerly Twitter) and CEO of Tesla, to upload videos on X. He pointed out that monetization is difficult on X by comparing the monetization policies of X and YouTube.

On the 1st (local time), the UK Daily Mail reported that MrBeast criticized X's monetization policy. Earlier, on the 31st of last month, MrBeast posted on X to promote his content by saying, "I uploaded a video to my YouTube channel." On that day, MrBeast uploaded content on YouTube showing him living in a solitary confinement room without a phone for a week.

Afterwards, the designer of Dogecoin replied to MrBeast's post, saying, "Upload it on this platform (X) too," and Elon Musk also responded with "Yeah." However, MrBeast declined due to concerns about recovering production costs. He said, "It costs millions of dollars to make my videos. Even if I get 1 billion views on X, I won't recover even part of the production costs." He added, "I will consider testing it once monetization becomes fully feasible."

World's No.1 YouTuber 'MrBeast'. [Image source=Instagram]

In fact, X is known to be a platform where creators find it harder to generate revenue compared to YouTube. According to Yahoo Finance, when a YouTube video reaches 1 million views, it can generate revenue ranging from $3,400 (4.42 million KRW) to $30,000 (39.05 million KRW). However, an operator running the 'LifeMassMoney' account on X said that X only earns about $7 (approximately 9,000 KRW) per 1 million views.

This is the second time MrBeast has rejected Musk's request since June last year. At that time, Musk asked MrBeast to "upload it here (X) too" in response to a tweet saying "I released a new video," but was refused.

Meanwhile, MrBeast, who has 225 million subscribers, was recognized as the creator with the highest increase in YouTube subscribers in South Korea last year. The Google Korea YouTube Culture & Trends team announced that MrBeast ranked first in the "2023 YouTube Most Popular Creators in Korea," based on subscriber changes from January to October last year. Google Korea cited the use of "multilingual audio tracks" as a major reason for MrBeast's rapid subscriber growth. MrBeast uploads videos dubbed in more than 10 different languages, including Korean.

This content was produced with the assistance of AI translation services.