LG Electronics Unveils Experience Space 'Another Saigon' in Vietnam

Targeting Vietnam's 2030 Generation 'Doi Moi'
Brand Slogan to Promote 'Life's Good'

LG Electronics announced on the 22nd that it will unveil a customer experience space called 'Another Saigon' in Ho Chi Minh City, Vietnam.

Recently, Vietnam's market economy has been revitalized, centered on the 'Doi Moi' generation, who are familiar with the internet and social media and enjoy foreign brands and cultures. Doi Moi means 'renovation' in Vietnamese. It refers to the generation born during the Doi Moi policy period established by Vietnam in 1986, aiming for a socialist market economy, mainly the 2030 generation.

On the 23rd, LG Electronics will unveil 'Another Saigon,' a customer experience space in Ho Chi Minh City, Vietnam, where visitors can experience the unique value and convenience of LG home appliances. LG Electronics aims to convey the optimistic message of a better life and future to Vietnamese customers through its brand slogan, "Life's Good."
[Photo by LG Electronics]

Through Another Saigon, LG Electronics plans to promote its brand slogan 'Life's Good,' which conveys an optimistic message about a better life and future to Vietnamese customers, including the Doi Moi generation.

Another Saigon operates on five above-ground floors. It consists of the 'ESG Zone,' where visitors can see LG Electronics' ESG management achievements practiced for 'Better Life for all'; the 'Objet Collection Zone,' which offers a differentiated customer experience through space interior design; and the 'Mood Up Stage,' where customers can change the refrigerator color by selecting their preferred color on the LG ThinQ app.

In the ESG Zone, customers can experience ▲ Aero Furniture ▲ Styler Shoe Care and Shoe Case, which apply recycled plastic materials on the exterior to practice a circular economy, and ▲ Styler, which delicately manages clothing without using detergents or separate chemicals that pollute the environment.

There is also a space to enjoy immersive shooting games with LG UltraGear gaming monitors and an exhibition zone where visitors can see the core component technologies of home appliances, such as compressors and motors applied in LG washing machines, refrigerators, and air conditioners.

LG Electronics also collaborated with local eco-friendly brands in Vietnam. It partnered with the upcycle design group 'Dong Dong' to produce laundry bags applying the Objet Collection colors and sells beverages made with ingredients produced through fair trade in collaboration with 'Cacaoland.'

Kim Seong-jae, Head of LG Electronics H&A Overseas Sales Group, said, "We will continue to expand customer experience spaces so that overseas customers can also experience the differentiated value offered by LG premium home appliances."

This content was produced with the assistance of AI translation services.