KakaoNavi Introduces 'Personalized Service' Guiding Users on Preferred Route Learning

Kakao Mobility announced on the 18th that it will add a route guidance feature reflecting users' preferred routes to Kakao Navi.

With this new feature, when users enter departure and arrival points they have previously traveled to in Kakao Navi, they can also select and receive recommendations for 'previously taken routes' or 'frequently taken routes.' Along with existing route options such as 'recommended route,' 'toll-free roads,' 'minimum time,' and 'main road priority,' users can compare travel time, distance, and toll fees of routes they have driven before at a glance.

Additionally, supplementary information such as ▲the number of times the route was taken over the past 00 months ▲routes taken during weekday (or weekend) mornings (or afternoons, nights) is displayed at the bottom of the route card to help users select the optimal route according to the situation.

Kakao Mobility plans to continuously enhance route guidance based on preferred routes, and in the future, when searching for routes between departure and arrival points that users have never visited, it will provide guidance reflecting routes the user is likely to prefer. This will be done by analyzing whether there are frequently visited preferred waypoints within the searched route and assigning weights accordingly. Through this, even when exploring routes without prior driving history, personalized route guidance that 'reflects favored sections well and avoids disliked sections' is expected to become possible.

The preferred route guidance is available by subscribing to the 'Driving Record' service within the Kakao Navi app. By subscribing to the Driving Record service, users can receive insurance discounts based on their driving score and can also check a monthly driving report containing records such as monthly mileage and visited locations.

Lee Seung-won, head of the Navi Service team at Kakao Mobility, stated, “Reflecting users’ requests, we have added familiar routes such as roads frequently traveled and shortcuts known only to the user as route guidance options,” and added, “We will continue to listen to users’ voices and strive to enhance the preferred route feature and differentiate the quality of route guidance.”

This content was produced with the assistance of AI translation services.