Hanssem Unveils New Children's Room Furniture Collection

Hanssem has selected broadcaster Kim Nayoung and her elementary school-aged child, Choi Sinwoo, as models to launch a new advertising campaign for children's rooms.

Hanssem announced on the 18th that it will launch new children's room furniture products such as the 'JOYS 2' desk and the 'SAMKIDS' storage cabinet.

Hanssem introduced the JOYS 2 6-tier desk and new colors. The 'JOYS' line, first launched in the second half of 2012, has been upgraded in safety and durability through the 2018 'JOYS S' and last year's 'JOYS S 2', becoming a steady seller in Hanssem's children's room furniture lineup. It is suitable for a wide range of ages from elementary school students to teenagers. Hanssem planned JOYS based on the idea that redecorating a child's room at the time of entering elementary school helps improve the child's independence. The line consists of desks, bookshelves, and beds, allowing for a cohesive design throughout the children's room furniture.

The desk features adjustable height and angle, allowing it to be used according to the child's body type and type of learning activity. It is equipped with a multi-stand for placing tablets or laptops and a wide monitor shelf for installing monitors. Since early elementary school years are an important time for children to become familiar with desks, it was developed to enable various activities at the desk.

Hanssem had been selling the JOYS S 2 desk classified by the height of the integrated shelf at the front: a compact 100cm height and a 5-tier 180cm height. This time, they newly launched a 6-tier 215cm height version to help store books and learning tools more efficiently. In addition to the existing white, green, pink, and beige colors, a lavender color was added.

Hanssem also introduced four types of bookshelves and one type of storage box as modules of the SAMKIDS storage cabinet. SAMKIDS is Hanssem's furniture line for ages 0 to 5, consisting of beds, desks, chairs, wardrobes, and storage cabinets. By combining modules such as bookshelves and storage boxes, it allows storage of educational materials, toys, and clothes. It has enjoyed steady popularity since its launch in 2009.

This time, Hanssem released two design bookshelves with different heights. The design bookshelves have compartments of varying widths, allowing narrow compartments to store books and wider compartments to organize educational materials or toys. They also introduced one toy organizer for easier toy storage and retrieval, and one front-facing bookshelf that helps children easily find books. A new storage box and new color combinations were also launched. In addition to the existing 18L capacity 'Small Storage Box' and 38L capacity 'Big Storage Box', a 12L capacity 'Mini Storage Box' was newly introduced. Two more colors, brown and cream yellow, were added, making a total of six color options available.

Hanssem selected broadcaster Kim Nayoung and her elementary school-aged child Choi Seinu as models for the new children's room advertising campaign, 'Children Grow at Their Desks.' A Hanssem representative said, "Since the children's room is a space where children spend a lot of time at home, how it is decorated greatly influences their lifestyle habits. We added various colors and convenient features so that children can develop an attachment to their own rooms."

This content was produced with the assistance of AI translation services.