Toyota New Prius Launched in Korea

by Choi Daeyul

Published 13 Dec.2023 10:04(KST)

Updated 13 Dec.2023 14:13(KST)

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Toyota Korea launched the new model of the compact hybrid Prius on the 13th. The Prius, introduced in 1997 as the world's first mass-produced hybrid model, is now in its 5th generation with this new release.

In developing the new car, they adopted the direction of redefining the "Hybrid Ribbon." This reflects the intention to convey the value of hybrid technology to a wider audience. Attention was paid to design by lowering the center of gravity and using 19-inch wheels. The exterior aims for a simple and luxurious image. Inside, the Island Architecture concept was applied to help drivers focus on driving. The instrument panel is positioned above the steering wheel.

Toyota 5th Generation Prius Hybrid (right in the photo) and Plug-in Hybrid [Photo by Korea Toyota Motor Corporation]

There are two powertrain options: a 2.0ℓ hybrid and a 2.0ℓ plug-in hybrid (PHEV). The hybrid model has a total system output of 196 horsepower and an official fuel efficiency of approximately 20.9 km per liter (combined standard). The PHEV delivers 223 horsepower and a fuel efficiency of 19.4 km per liter. When running in EV mode only, it can travel up to 64 km on a combined basis.

To enhance braking performance, a new brake system was adopted. A 12.3-inch display, Toyota Safety Sense, and various Toyota Connect convenience features come standard. There are seven exterior color options. The Prius Hybrid LE is priced at 39.9 million KRW (based on 5% individual consumption tax, same below), and the XLE at 43.7 million KRW. The PHEV SE is 46.3 million KRW, and the XSE is 49.9 million KRW.

Kang Daehwan, Executive Director of Toyota Korea, said, "The new Prius can meet customer needs as a new option in the compact electrified vehicle market, where choices are limited."