CU Launches Giant Mala Tteokbokki Series Using 'Milttok' Rice Cakes

On the 6th, CU announced that it will launch the Giant Mara Tteokbokki series targeting the mara flavor trend that is gaining explosive popularity among the MZ generation.

A customer is looking at the Giant Mala Tteokbokki series at CU.
[Photo by BGF Retail]

CU will consecutively release three types of tteokbokki, rabokki, and jjolbokki in the Giant Mara series. The Giant Mara series introduced by CU this time adds rich spices such as Sichuan pepper, chili oil, and doubanjiang to the existing gochujang-based sweet and spicy tteokbokki sauce, allowing customers to enjoy a strong mara flavor at a professional level.

The mara flavor is highly popular among customers due to its unique addictive taste. CU's mara products have consistently shown high year-on-year sales growth rates of 16.2% in 2021, 68.5% in 2022, and 28.3% from January to November 2023.

This mara 3-item series is the first in the Giant series to feature ‘milddeok’ (wheat flour rice cakes), where the soft and chewy milddeok deeply absorbs the mara seasoning, allowing for an even stronger spicy flavor.

Along with this, CU will also introduce ‘Authentic Mara Noodle Tteokbokki’ in the ‘Pyeonkitrap’ series, a differentiated small-portion meal kit brand. As demand for convenience store ready meals continues to rise, CU is expanding its lineup from mainly side dishes to include snack foods targeting single- and two-person households.

Kang Mihyun, MD of BGF Retail’s HMR team, said, “We have prepared a rich selection that combines the mara trend popular among the MZ generation with various snack menus to satisfy customers’ tastes and preferences. Going forward, CU will continue to introduce unique products targeting various age groups and create brand maniacs exclusive to CU.”

This content was produced with the assistance of AI translation services.