Lotte Department Store Debuts 'Justin Play of Asia' at Main Branch

Lotte Department Store announced on the 5th that it will introduce the casual dining restaurant "Justin Flavor of Asia" by Singaporean star chef Justin Quek at its main branch for the first time in Korea.

Justin Quek, considered the most famous chef in Singapore, is the co-founder and executive chef of Singapore's first French restaurant, Les Amis, and has also served as a state chef for Singapore's Prime Minister Lee Kuan Yew and the French Embassy. The casual dining restaurant Justin Flavor of Asia, opened at the Fountain Square of Marina Bay Sands, a representative landmark of Singapore, offers modern Asian menus developed directly by Chef Justin Quek based on Singaporean cuisine at reasonable prices, gaining great popularity among both local customers and tourists.

Lotte Department Store succeeded in faithfully replicating the store interior and menu exactly as in Singapore after about 10 months of effort, including personally visiting and persuading Chef Justin Quek in Singapore. The store officially opened on the basement first floor of the main branch on the 3rd, covering about 160㎡ (approximately 50 pyeong), holding a VIP invitation event such as "Singaporean Day," and will welcome general customers from the 5th.

The store's interior is themed after the traditional Peranakan houses, which are the cultural roots of Singapore, offering an exotic yet cozy atmosphere. It carefully selects and presents a total of 20 French-Asian fusion style Singaporean dishes ranging from starters to satay (skewered grilled dishes) and noodles. Signature dishes include "Hokkien Mee," a Singapore-style seafood fried noodle, and "Prawn Noodles," flavored with a signature sauce. The price range varies from 9,000 KRW to the 30,000 KRW range, allowing customers to enjoy high-quality food at reasonable prices. Additionally, "Justin Flavor of Asia" offers various drinks and desserts, including Singapore's traditional cocktail, the "Singapore Sling."

Meanwhile, Lotte Department Store renewed and reopened the deli corner on the basement first floor of the main branch last August with a premium theme, receiving positive responses from customers. Unlike the previous deli corner, which mainly offered simple take-out menus such as gimbap, the renewal strengthened dining menus across various categories including Korean, Chinese, Japanese, Mexican, Vietnamese, and cafes, and established a premium tasting space where customers can enjoy meals on-site.

Jo Young-wook, Chief Buyer of Lotte Department Store’s Deli & Snack Team, stated, “With the opening of Justin Flavor of Asia, we will continue to enhance the prestige of the main branch deli corner and strive to present a variety of unique dining contents exclusive to Lotte Department Store.”

This content was produced with the assistance of AI translation services.