Genesis Unveils Concept Car for Racing Games

X Gran Berlinetta Vision Gran Turismo
Launching in Gran Turismo 7 Game from January Next Year

Genesis unveiled a new concept car for racing games that reflects their design philosophy. On the 2nd (local time), the company showcased the 'Genesis X Gran Berlina Vision Gran Turismo Concept' in a physical exhibition at the 'Gran Turismo World Series' final tournament held in Barcelona, Spain.

Genesis X Gran Berlina Vision Gran Turismo Concept
[Photo by Hyundai Motor Group]

Since last year, Genesis has been an official partner of Gran Turismo, introducing the GR3 concept based on the Genesis X concept and the GR4 GT based on the G70 within the game.

According to the company, these vehicles emotionally embody Genesis's unique design language of 'dynamic elegance.' They also express the brand identity by reflecting the characteristics of racing games.

Genesis X Gran Berlina Vision Gran Turismo Concept
Photo by Hyundai Motor Group

The exterior features a magma color to convey a confident and passionate image unique to Korea. The front design of the vehicle is characterized by a newly introduced Crest grille shape utilizing dual quad lamps. A parabolic line, an arched line flowing naturally from the front to the rear?one of Genesis's design features?was applied to create a dynamic feel.

Genesis X Gran Berlina Vision Gran Turismo Concept
[Photo by Hyundai Motor Group]

The rear adopts an oval-shaped design commonly seen in Genesis vehicles and applies an aerodynamically optimized rear spoiler. The interior space is equipped with a digital panorama interface that serves as an information center.

Genesis X Gran Berlina Vision Gran Turismo Concept
[Photo by Hyundai Motor Group]

This concept car will be available in the actual Gran Turismo 7 game starting January next year.

Kristeski, Head Designer of the Genesis North America Design Center, said, "Designing a vehicle that considers both Genesis's unique design and motorsports at a design center where people who love cars and racing gather is a meaningful endeavor," adding, "This concept model has become a catalyst that provides positive inspiration for other ongoing projects."

This content was produced with the assistance of AI translation services.