'Alleyway Economist' Professor Mo Jong-rin's Special Lecture on Revitalizing Yangjaecheon Commercial District

Lecture held on the 2nd at 3 PM on the 3rd floor of Yangjae Public Parking Lot, a local community space in the Yangjaecheon-gil commercial area

Seocho-gu, Seoul (Mayor Jeon Seong-su) will hold a special lecture on the 2nd titled "Local Business Growing Alleyways," inviting Professor Mo Jong-rin of Yonsei University Graduate School of International Studies, known as the "Alleyway Economist."

Professor Mo Jong-rin is a mentor to local creators called the "Alleyway Economist," having explored alleyways and local areas across the country.

This special lecture is part of the "Local in Seoul, Yangjae" project, a training course for young prospective entrepreneurs in the Yangjaecheon-gil commercial district, organized by the district to strengthen practical skills and provide coaching for local prospective entrepreneurs. A total of about 50 people, including six teams of prospective entrepreneurs from "Local in Seoul, Yangjae" such as workshops, restaurants, and pet edit shops, as well as Seocho-gu local business stakeholders and citizens, are expected to attend.

The lecture will introduce the concepts of local brands and local creators, which are current trends, and share rich experience and insights on the direction the district should consider and support to revitalize alleyway commercial districts and the local ecosystem.

The lecture will be held at 3 p.m. on the 2nd on the 3rd floor of the Yangjae Public Parking Lot, a local community space in the Yangjaecheon-gil commercial district. Local small business owners and prospective entrepreneurs who wish to attend can apply through the "Local in Seoul, Yangjae" Instagram account.

Meanwhile, the district operates the "Local in Seoul, Yangjae" project, which provides one-stop support from training to startup for young people who want to start a business in the Yangjaecheon-gil commercial district.

By the 12th of last month, a total of 66 young prospective entrepreneurs applied, and six teams were finally selected. Various "Local Creator Training" programs such as commercial district and startup item analysis, local resource utilization plans, business success strategies, and online and offline brand setting will be conducted until January next year.

In the future, after verifying the business model, the district plans to support stable startups by providing up to 20 million KRW in commercialization funds and up to 100 million KRW in loan support to graduates who complete business registration.

Jeon Seong-su, Mayor of Seocho-gu, said, "We will continue to actively support prospective entrepreneurs to grow together with the Yangjaecheon-gil commercial district with their own brands through systematic and professional education."

This content was produced with the assistance of AI translation services.