Ourhome Hosts Premium Ready Meal Event Featuring 'Gussi Banga' and More

Pop-up Store Operated for One Week at Shinsegae Department Store Gangnam Branch

Ourhome announced on the 1st that it will operate a pop-up store at Shinsegae Department Store Gangnam Branch to celebrate the year-end.

The pop-up store will be held for a week from that day until the 7th. It will showcase about 10 products ranging from high-quality ready meals such as the recently launched premium ready meal brand ‘Gu氏(ssi)banga’ and Shinkai RMR to popular products with high demand for year-end gatherings such as barbecue pork ribs, steak, and udon.

As premium products, new menus ‘Gu氏(ssi)banga Jinju-style Hangover Soup’ and ‘Gu氏(ssi)banga Beef Algoni Hot Pot’ have been prepared. The premium ready meal brand Gu氏(ssi)banga was created to carry on the will of Gu Jahak, the former chairman of Ourhome, and realizes the traditional dishes of the prestigious Gu family of Jinju, Gyeongnam, as ready meals. The ‘Jinju-style Hangover Soup’ is a product with a rich broth base boiled with various vegetables and brisket, filled with beef, beef tripe, domestic enoki mushrooms, and radish, while the ‘Beef Algoni Hot Pot’ features a refreshing broth taste with generous amounts of pollock gonji and pollock roe.

RMR products containing the know-how of the Chinese restaurant Shinkai are also introduced. There are two types: ‘Shinkai Three-Delicacy Fried Rice’ and ‘Chinese-style Spicy Soy Sauce Chicken Fried Rice,’ made by applying verified recipes from Chinese culinary masters and cooked over high heat with direct flame to enjoy a rich smoky flavor.

Year-end home party representative products such as barbecue pork ribs and steak are also sold. The new product ‘Texas Barbecue Pork Ribs’ features thick and hearty rib meat and the flavor of Texas-style oak smoke. It undergoes an 18-hour low-temperature aging process, making the meat tender and juicy. The steaks include two types, ‘Chicken Steak’ and ‘Burger Hunter Hamburg Steak,’ which are usually difficult to prepare at home.

In particular, the RMR product ‘Burger Hunter Hamburg Steak’ from the premium handmade burger brand ‘Burger Hunter’ is perfect for year-end home party menus as it allows you to easily enjoy high-quality handmade hamburg at home. It has been pre-launched and sold at Emart Traders since last November. In addition, Ourhome’s representative HMR products such as the winter delicacies ‘Winter Udon Authentic Bonito’ and ‘Winter Udon Spicy Pocha Style,’ and the nourishing ready meal ‘Hearty King Galbitang’ can be found.

Lee Jae-hwa, head of Ourhome’s HMR business division, said, “To welcome the full-fledged year-end season, we planned this event by carefully selecting popular premium ready meal products that allow you to enjoy a home party or a fancy meal,” and added, “We plan to continue opening pop-up stores to increase product awareness and expand offline sales channels.”

This content was produced with the assistance of AI translation services.