KG Mobility to Use KGM Brand Domestically as Well as Overseas
KG Mobility unveiled its new brand KGM on the 30th. The name, derived from the company name, has been used overseas since April. To unify the brand, it will also be applied domestically. By the first quarter of next year, the company plans to refresh its brand image by replacing signs at nationwide sales dealerships and service networks.
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They explained that they aimed for a concise expression considering visibility and other factors. The new brand representing the company, 'KGM,' and a wing emblem symbolizing wings were used to create the BI. From this month, some nationwide showrooms have begun the replacement work. About 500 parts and service network locations will also be gradually updated. Along with this, the KGM lettering, first introduced on the Torres electric vehicle (EVX), will be applied to all models produced starting from the 1st of next month.
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