Gwangju Shinsegae Co., Ltd. (CEO Donghoon Lee) is seeing popularity with the pop-up store of ‘Muse Heart Bread & Churros,’ famous for its heart croffles, located on the basement 1st floor of the main building.


Gwangju Shinsegae 'Muse Heart Bread & Churros' Popup Store Popularity View original image

The Muse Danish Heart Bread is made with Danish pastry dough filled with eight different fillings including mozzarella, walnut red bean paste, almond & cream cheese, blueberry, peanut, roasted sweet potato, apple cinnamon, and chocolate chip.


The Muse Heart Bread, which is crispy on the outside and moist on the inside, is characterized by its crispy texture like a ‘croffle’ and a moist interior filled with various fillings. A croffle is a combination of croissant and waffle, allowing you to enjoy both the soft texture and the crispy layers of the pastry.


The main products include 10 heart breads for 10,000 KRW, 16 for 15,000 KRW, 22 for 20,000 KRW, churros for 2,500 KRW, 5-piece churros for 10,000 KRW, and long churros for 4,000 KRW.


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Honam Reporting Headquarters, Reporter Dongho Shin yjm3070@asiae.co.kr


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