Bosanjin Promotes Health Industry Competitiveness via SNS, Wins Consecutive Awards

The Korea Health Industry Development Institute (KHIDI) announced on the 28th that it recently received the '16th Korea Communication Awards - Korea Social Media Grand Prize' (Other Public Institutions category) and the '2023 Korea Communication Awards' SNS division National Assembly Women and Family Committee Chairman's Award in recognition of the achievements of its social media channels (SNS) operated as part of efforts to communicate with the public.

Cha Sun-do, President of the Korea Health Industry Development Institute (fourth from the left), along with executives and staff of the institute, are posing for a commemorative photo after receiving the Korea Social Media Award (Other Public Institutions category) at the 16th Korea Communication Awards held on the 22nd.
[Photo by Korea Health Industry Development Institute]

As a specialized institution fostering the domestic health industry, KHIDI strives to communicate with the public through various channels, including social media, to help the public understand the health industry and secure their interest and support for it.

In particular, this year, KHIDI developed the key message for communication tailored to the public's perspective, "Health Industry, Creating Tomorrow's Competitiveness," and has been spreading the major achievements of the health industry through card news, YouTube promotional videos, and hosting a short-form video contest centered around this message.

Last year, employees directly participated in producing promotional videos about KHIDI's role in fostering the health industry to enhance content credibility. This year, focusing on the competitiveness of the health industry, various stakeholders including the public, health industry representatives, and researchers collaborated to produce videos, making efforts to create content that brings KHIDI closer to the public.

Furthermore, this year, KHIDI held its first national short-form video contest under the theme "Health Industry, Creating Tomorrow's Competitiveness," selecting and promoting 10 videos that directly reflected the public's thoughts and opinions on the health industry.

Cha Sun-do, President of the Korea Health Industry Development Institute, stated, "The continuous interest of the public in the health industry is the driving force behind its development," adding, "As a public institution fostering the health industry closely related to public health, we will make further efforts to develop content tailored to the public's perspective and communicate with the public."

This content was produced with the assistance of AI translation services.