KG Mobility, English Brand Name Decided as 'KGM'
KG Mobility has decided to use the English brand name "KGM," an abbreviation of KG Mobility, primarily for overseas markets.
According to industry sources on the 26th, KG Mobility changed its name from Ssangyong Motor to its current name in March this year and filed a trademark application for "KG Mobility" with the Korean Intellectual Property Office.
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However, when a trademark hunter based in Turkey registered the same trademark in the European Union (EU), making it impossible to use the English name, the company recently decided to adopt "KGM" as its English brand name. According to the Paris Convention on intellectual property rights, a trademark registered first in one country is recognized with the same ownership in other countries.
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